{"id":1413,"date":"2020-02-12T00:19:53","date_gmt":"2020-02-11T21:19:53","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1413"},"modified":"2020-02-12T00:24:55","modified_gmt":"2020-02-11T21:24:55","slug":"e-ticaret-sitelerinde-blog-yazarken-dikkat-edilmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/e-ticaret-sitelerinde-blog-yazarken-dikkat-edilmesi-gerekenler\/","title":{"rendered":"E-Ticaret Sitelerinde Blog Yazarken Dikkat Edilmesi Gerekenler"},"content":{"rendered":"

Ba\u015far\u0131l\u0131 bir\u00a0blog\u00a0stratejisi, az say\u0131da e-ticaret platformunun ger\u00e7ekle\u015ftirebildi\u011fi bir \u015fey. Bu ba\u015far\u0131y\u0131 sa\u011flayabilmek i\u00e7in belli bilgi ve kriterlere odaklanmak gerekiyor. \u0130\u00e7erikleri olu\u015fturmak i\u00e7in bir i\u00e7erik ajans\u0131na, i\u00e7erik edit\u00f6r\u00fcne ya da bir metin yazar\u0131na ihtiyac\u0131n\u0131z olabilir.<\/span>\u00a0<\/span><\/p>\n

Blog\u00a0i\u00e7erikleri, platform ve m\u00fc\u015fteri aras\u0131ndaki etkile\u015fim a\u00e7\u0131s\u0131ndan son derece \u00f6nemli.\u00a0<\/span>M\u00fc\u015fterileri bilgilendirmek, \u00fcr\u00fcne dair fark\u0131ndal\u0131k sa\u011flamak ve sat\u0131\u015fa y\u00f6nlendirebilmek i\u00e7in\u00a0blog\u00a0i\u00e7eriklerinin ciddi bir potansiyel ta\u015f\u0131d\u0131\u011f\u0131ndan bahsedebiliriz.<\/span>\u00a0<\/span><\/p>\n

Hedef kitlenin tan\u0131mland\u0131\u011f\u0131, \u00fcr\u00fcnlerdeki farkl\u0131l\u0131klar\u0131n i\u015flendi\u011fi, marka vurgusunu i\u00e7eren bir\u00a0blog\u00a0stratejisi ile ba\u015far\u0131l\u0131 olmak ka\u00e7\u0131n\u0131lmaz g\u00f6r\u00fcn\u00fcyor. Bu ba\u015far\u0131y\u0131 \u00f6l\u00e7\u00fcmleyebilmek de son derece \u00f6nemli.<\/span>\u00a0<\/span><\/p>\n

Hedef kitleyi belirleyin<\/span><\/b>\u00a0<\/span><\/h3>\n

Blog\u00a0i\u00e7erikleri olu\u015fturmadan \u00f6nce hedef kitleyi belirlemek son derece \u00f6nemli. Bu sayede metinlerin hitabet d\u00fczeyini belirleyebilecek ve kullan\u0131c\u0131 ilgisini yakalayabileceksiniz.<\/span> \u00a0<\/span>Bir e-ticaret platformu olarak hedef kitlenizi g\u00f6r\u00fcnt\u00fclemek i\u00e7in Google\u00a0Analytics\u00a0verilerinden yararlanabilirsiniz. Sitenizi ziyaret eden ya\u015f, cinsiyet vb. kullan\u0131c\u0131 bilgisine eri\u015ferek bu bilgilere uygun bir\u00a0blog\u00a0stratejisi kurgulamak ba\u015far\u0131l\u0131 olman\u0131z\u0131 sa\u011flayabilir. A\u011f\u0131rl\u0131kl\u0131 olarak 18-25 ya\u015f grubuna hitap eden bir e-ticaret platformu iseniz\u00a0blog\u00a0stratejiniz de buna uygun olarak haz\u0131rlanmal\u0131d\u0131r.<\/span>\u00a0<\/span><\/p>\n

\u00dcr\u00fcn \u00f6zelliklerini detayland\u0131r\u0131n, farkl\u0131l\u0131klara odaklan\u0131n\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

Bir e-ticaret kullan\u0131c\u0131s\u0131 ilk olarak \u201cNeden X \u00fcr\u00fcn\u00fc almal\u0131y\u0131m?\u201d \u015feklinde sorar. Bu soru, asl\u0131nda bir farkl\u0131l\u0131k g\u00f6rme \u00e7abas\u0131 olarak de\u011ferlendirilebilir.<\/span>\u00a0<\/span><\/p>\n

\u00dcr\u00fcnleri online bir platform \u00fczerinden sunuyor olmak m\u00fc\u015fteri aday\u0131n\u0131 etkileyemeyece\u011finiz anlam\u0131na gelmiyor. Do\u011fru i\u00e7erikler, \u201cCall\u00a0to\u00a0Action\u201d c\u00fcmleleriyle kullan\u0131c\u0131y\u0131 sat\u0131n almaya te\u015fvik edebilmek m\u00fcmk\u00fcn. Bunu sa\u011flayabilmek i\u00e7in ise o \u00fcr\u00fcn\u00fc muadillerinden ay\u0131ran noktalara\u00a0<\/span>odaklanmak, kullan\u0131c\u0131lar\u0131n bunu g\u00f6rmesini sa\u011flamak ba\u015far\u0131l\u0131 sonu\u00e7lar verebilir.<\/span>\u00a0<\/span><\/p>\n

Marka alg\u0131s\u0131n<\/span><\/b>a \u00f6nem verin<\/span><\/b>\u00a0<\/span><\/h3>\n

Blog\u00a0i\u00e7erikleri, e-ticaret platformunun g\u00fcvenilir ve profesyonel oldu\u011funu g\u00f6sterebilmek i\u00e7in de son derece de\u011ferlidir. \u00d6zellikle m\u00fc\u015fterinin marka alg\u0131s\u0131n\u0131 olumlu etkilemek ve g\u00fc\u00e7l\u00fc tutmak i\u00e7in\u00a0blog\u00a0i\u00e7erikleri mutlaka de\u011ferlendirilmelidir.<\/span>\u00a0<\/span><\/p>\n

Platform hakk\u0131ndaki alg\u0131n\u0131n \u00fcr\u00fcnlere dair olan alg\u0131ya g\u00f6re geride kalmas\u0131 olumlu bir durum de\u011fildir. Bu nedenle g\u00fc\u00e7l\u00fc bir marka alg\u0131s\u0131 yaratabilmek i\u00e7in hem bas\u0131l\u0131 hem de dijital materyaller kullan\u0131labilir.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ba\u015far\u0131l\u0131 bir\u00a0blog\u00a0stratejisi, az say\u0131da e-ticaret platformunun ger\u00e7ekle\u015ftirebildi\u011fi bir \u015fey. Bu ba\u015far\u0131y\u0131 sa\u011flayabilmek i\u00e7in belli bilgi ve kriterlere odaklanmak gerekiyor. \u0130\u00e7erikleri olu\u015fturmak i\u00e7in bir i\u00e7erik ajans\u0131na, i\u00e7erik edit\u00f6r\u00fcne ya da bir metin yazar\u0131na ihtiyac\u0131n\u0131z olabilir.\u00a0…<\/p>\n","protected":false},"author":1,"featured_media":1417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[],"yoast_head":"\nE-Ticaret Sitelerinde Blog Yazarken Dikkat Edilmesi Gerekenler - Jetizz Kurumsal Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetizz.com\/blog\/e-ticaret-sitelerinde-blog-yazarken-dikkat-edilmesi-gerekenler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Sitelerinde Blog Yazarken Dikkat Edilmesi Gerekenler - Jetizz Kurumsal Blog\" \/>\n<meta property=\"og:description\" content=\"Ba\u015far\u0131l\u0131 bir\u00a0blog\u00a0stratejisi, az say\u0131da e-ticaret platformunun ger\u00e7ekle\u015ftirebildi\u011fi bir \u015fey. 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