{"id":1403,"date":"2020-02-07T16:35:15","date_gmt":"2020-02-07T13:35:15","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1403"},"modified":"2020-02-07T16:38:04","modified_gmt":"2020-02-07T13:38:04","slug":"e-ticaret-siteleri-icin-blogun-onemi","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/e-ticaret-siteleri-icin-blogun-onemi\/","title":{"rendered":"E-Ticaret Siteleri \u0130\u00e7in Blogun \u00d6nemi"},"content":{"rendered":"<p>Bloglar, i\u00e7erik pazarlama s\u00fcre\u00e7lerinin \u00f6nemli bile\u015fenlerinden yaln\u0131zca biri. \u0130statiksel verilere g\u00f6re \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n yakla\u015f\u0131k %70\u2019i belirli aral\u0131klarla bloglar\u0131 ziyaret ediyor. Bu veri, e-ticaret siteleri i\u00e7in blog i\u00e7eriklerinin \u00f6nemini anlamak a\u00e7\u0131s\u0131ndan bir i\u00e7 g\u00f6r\u00fc sa\u011flayabilir.<\/p>\n<p>Ba\u015far\u0131l\u0131 bir \u015fekilde uyguland\u0131\u011f\u0131 takdirde hedef kitleye eri\u015febilme ve sat\u0131\u015fa y\u00f6nlendirebilme a\u00e7\u0131s\u0131ndan ba\u015far\u0131l\u0131 sonu\u00e7lar veren blog stratejileri, e-ticaret siteleri i\u00e7in kritik bir \u00f6neme sahip. Strateji do\u011fru bir \u015fekilde kurguland\u0131\u011f\u0131nda orta ve uzun vadede d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda bir y\u00fckseli\u015f e\u011filimi yakalanabilir.<\/p>\n<p>Blog i\u00e7eriklerinin \u00f6nemine dair veriler:<\/p>\n<ul>\n<li>Bir ay boyunca 16 ve \u00fczeri blog i\u00e7eri\u011fi yay\u0131nlayan markalar\u0131n 0-4 adet aras\u0131 yay\u0131nlayan markalara g\u00f6re 3.5 kat daha y\u00fcksek trafik elde ettikleri g\u00f6zlemlenmi\u015ftir. Kaynak: <a href=\"https:\/\/blog.hubspot.com\/marketing\/blogging-frequency-benchmarks?_ga=2.19911742.721249430.1495813170-2087292262.1486062258#sm.0118794d1ct6ei8116k1jotc7sj7z\">HubSpot<\/a><\/li>\n<li>Blog yay\u0131nlayan markalar ortalama %67 oran\u0131nda daha y\u00fcksek potansiyel kullan\u0131c\u0131ya eri\u015firler. Kaynak: <a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">DemandMetric<\/a><\/li>\n<li>Amerika\u2019da ya\u015fayan t\u00fcketicilerin %81\u2019i blog tavsiyelerini dikkate al\u0131yor. Kaynak: <a href=\"https:\/\/www.brandingturkiye.com\/markalar-icin-blog-icerikleri-onemlidir\/\">BrandingT\u00fcrkiye<\/a><\/li>\n<li>T\u00fcketicilerin %47\u2019si sat\u0131n alma a\u015famas\u0131ndan \u00f6nce blog i\u00e7eriklerini g\u00f6r\u00fcnt\u00fcler. Kaynak: <a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/2016-content-preferences-survey-b2b-buyers-value-content-that-offers-data-and-analysis\">DemandMetric<\/a><\/li>\n<li>D\u00fczenli olarak blog i\u00e7eri\u011fi yay\u0131nlayan \u015firketlerin e-mail pazarlamas\u0131ndan iki kat daha fazla trafik ald\u0131\u011f\u0131 biliniyor. Kaynak: <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31617\/Businesses-That-Blog-Generate-2X-More-Email-Traffic-New-Data.aspx\">HubSpot<\/a><\/li>\n<\/ul>\n<p>Dijital mecralarda blog sayfalar\u0131n\u0131n \u00f6nemine dair farkl\u0131 datalara da eri\u015febilmek m\u00fcmk\u00fcn. Bu datalar\u0131n temel noktas\u0131, blog i\u00e7eriklerinin y\u00fcksek bir etkile\u015fim elde etme potansiyelini g\u00f6steriyor. Ancak y\u00fcksek bir etkile\u015fim ve\/veya trafik elde edebilmek i\u00e7in stratejinin do\u011fru bir \u015fekilde kurgulanmas\u0131 son derece \u00f6nemli.<\/p>\n<p><strong>Blog stratejisi olu\u015fturman\u0131n temel noktalar\u0131;<\/strong><\/p>\n<ul>\n<li>Ba\u015far\u0131l\u0131 bir hedef kitle analizi ve buna ba\u011fl\u0131 olarak hedef kitleyi belirleme<\/li>\n<li>SEM, SEO ve sosyal medya stratejilerine uyumlu bir \u015fekilde kurgulanmas\u0131<\/li>\n<li>\u0130\u00e7eriklerin belirli aral\u0131klarla d\u00fczenli bir \u015fekilde yay\u0131nlanmas\u0131<\/li>\n<li>Kullan\u0131c\u0131 odakl\u0131, okunabilirli\u011fi y\u00fcksek ve payla\u015f\u0131labilir i\u00e7eriklerin \u00fcretilmesi<\/li>\n<li>Kullan\u0131c\u0131lara rehber olabilecek tarzda i\u00e7eriklerin \u00fcretilmesi<\/li>\n<li>\u0130\u00e7erikleri olu\u015ftururken \u201c\u00dcr\u00fcnlere dair fark\u0131ndal\u0131k yaratma, ziyaret\u00e7ilerin \u00fcr\u00fcn\u00fc de\u011ferlendirmesini sa\u011flama ve sat\u0131\u015fa y\u00f6nlendirme\u201d \u015feklinde \u00fc\u00e7 ayr\u0131 a\u015faman\u0131n s\u0131rayla takip edilmesi<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bloglar, i\u00e7erik pazarlama s\u00fcre\u00e7lerinin \u00f6nemli bile\u015fenlerinden yaln\u0131zca biri. \u0130statiksel verilere g\u00f6re \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n yakla\u015f\u0131k %70\u2019i belirli aral\u0131klarla bloglar\u0131 ziyaret ediyor. Bu veri, e-ticaret siteleri i\u00e7in blog i\u00e7eriklerinin \u00f6nemini anlamak a\u00e7\u0131s\u0131ndan bir i\u00e7 g\u00f6r\u00fc sa\u011flayabilir.<\/p>\n","protected":false},"author":1,"featured_media":1405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Ticaret Siteleri \u0130\u00e7in Blogun \u00d6nemi - Jetizz Kurumsal Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetizz.com\/blog\/e-ticaret-siteleri-icin-blogun-onemi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Siteleri \u0130\u00e7in Blogun \u00d6nemi - Jetizz Kurumsal Blog\" \/>\n<meta property=\"og:description\" content=\"Bloglar, i\u00e7erik pazarlama s\u00fcre\u00e7lerinin \u00f6nemli bile\u015fenlerinden yaln\u0131zca biri. \u0130statiksel verilere g\u00f6re \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n yakla\u015f\u0131k %70\u2019i belirli aral\u0131klarla bloglar\u0131 ziyaret ediyor. 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