{"id":1390,"date":"2020-01-27T20:26:16","date_gmt":"2020-01-27T17:26:16","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1390"},"modified":"2020-01-27T20:28:31","modified_gmt":"2020-01-27T17:28:31","slug":"e-ticaret-siteleri-icin-10-ucretsiz-dijital-pazarlama-araci","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/e-ticaret-siteleri-icin-10-ucretsiz-dijital-pazarlama-araci\/","title":{"rendered":"E-Ticaret Siteleri \u0130\u00e7in 10 \u00dccretsiz Dijital Pazarlama Arac\u0131"},"content":{"rendered":"<p>Dijital pazarlama, bir e-ticaret sitesinin hedef kitlesine ula\u015fabilmesi ve kullan\u0131c\u0131ya do\u011fru anda, do\u011fru \u015fekilde temas edebilmesi i\u00e7in \u00e7ok katmanl\u0131 \u00e7al\u0131\u015fma s\u00fcre\u00e7lerini i\u00e7eriyor.<\/p>\n<p>Dijital pazarlama birden fazla \u00e7al\u0131\u015fma alan\u0131na sahip. Bunlar;<\/p>\n<ul>\n<li>Arama motoru optimizasyonu (SEO)<\/li>\n<li>Arama motoru reklamc\u0131l\u0131\u011f\u0131 (SEM)<\/li>\n<li>Sosyal medya optimizasyonu (SMO)<\/li>\n<li>D\u00f6n\u00fc\u015f\u00fcm optimizasyonu<\/li>\n<li>\u0130\u00e7erik pazarlama<\/li>\n<li>E-mail pazarlama<\/li>\n<\/ul>\n<p>Her marka ya da i\u015fletmenin dijital pazarlama ihtiyac\u0131 birbirinden farkl\u0131d\u0131r. Bir e-ticaret sitesinin dijital pazarlaman\u0131n t\u00fcm dallar\u0131nda derinlikli bir \u00e7al\u0131\u015fmaya ihtiyac\u0131 bulunuyor.<\/p>\n<p>Hen\u00fcz start-up a\u015famas\u0131nda olan bir e-ticaret giri\u015fimi i\u00e7in \u00fccretsiz ara\u00e7lar kullanarak dijital pazarlamaya bir ba\u015flang\u0131\u00e7 yapmak yeterli olabilir. Projede mesafe kat ettik\u00e7e kaynaklar\u0131 verimli bir \u015fekilde kullanarak ihtiyaca y\u00f6nelik \u00fccretli ara\u00e7lar da kullan\u0131labilir.<\/p>\n<p>\u0130\u015fte giri\u015fiminiz i\u00e7in kullanabilece\u011finiz verimli ve \u00fccretsiz dijital pazarlama ara\u00e7lar\u0131:<\/p>\n<p><a href=\"https:\/\/keywordtool.io\/\"><strong>Keyword Tool<\/strong><\/a><strong>: <\/strong>Arama motoru optimizasyonunda kullan\u0131lan bu ara\u00e7, detayl\u0131 bir anahtar kelime \u00e7al\u0131\u015fmas\u0131 yapmak i\u00e7in olduk\u00e7a kullan\u0131\u015fl\u0131. Google ve Youtube ba\u015fta olmak \u00fczere 8 farkl\u0131 platform i\u00e7in anahtar kelimeler listeleyebilirsiniz. Sonu\u00e7lar\u0131n\u0131 almak istedi\u011finiz kelime ya da kelime grubunu kutucu\u011fa girin ve sa\u011f taraftan dil se\u00e7iminde bulunun, i\u015fte bu kadar basit! Daha fazla \u00f6zellik i\u00e7in \u00fccretli s\u00fcr\u00fcm\u00fcn\u00fc de tercih edebilirsiniz.<\/p>\n<p><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\"><strong>Google Trends<\/strong><\/a><strong>: <\/strong>Arama terimleri ve\/veya konular\u0131 ke\u015ffetmek i\u00e7in Google taraf\u0131ndan sa\u011flanan \u00fccretsiz bir ara\u00e7. Arama terimleri ve konular\u0131n\u0131n sezonsall\u0131\u011f\u0131n\u0131 ke\u015ffedebilir ve arama hacimlerini g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Ek olarak \u201cHot Searches\u201d sayfas\u0131nda g\u00fcn\u00fcn en fazla aranan arama terimlerine ula\u015fabilirsiniz.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/\"><strong>Similar Web<\/strong><\/a><strong>: <\/strong>Giri\u015f seviyesindeki SEO analizleri i\u00e7in son derece kullan\u0131\u015fl\u0131 bir ara\u00e7. Bir web sitesinin hangi kelimelerden trafik ald\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyebilmek ve basit bir rakip analizi i\u00e7in son derece kullan\u0131\u015fl\u0131. Daha fazla \u00f6zellikten yararlanmak i\u00e7in \u00fccretli s\u00fcr\u00fcm\u00fcn\u00fc kullanmak da etkili olabilir.<\/p>\n<p><a href=\"https:\/\/app.neilpatel.com\/en\/ubersuggest\/\"><strong>Ubersuggest<\/strong><\/a><strong>: <\/strong>Bir proje olu\u015fturabilece\u011finiz ve anahtar kelime \u00e7al\u0131\u015fmas\u0131 yapabilece\u011finiz \u00fccretsiz ve pratik bir ara\u00e7. Ubersuggest, web siteleri i\u00e7in anahtar kelime \u00e7al\u0131\u015fmas\u0131 yapabilmenin yan\u0131 s\u0131ra s\u0131ralamalar\u0131 g\u00f6r\u00fcnt\u00fcleme, d\u0131\u015f ba\u011flant\u0131lar\u0131 inceleme ve i\u00e7erik fikirleri elde etme imk\u00e2n\u0131 sa\u011fl\u0131yor. \u00dcstelik t\u00fcm bu \u00e7al\u0131\u015fmalar\u0131 \u00fccretsiz bir \u015fekilde yapabiliyorsunuz.<\/p>\n<p><a href=\"https:\/\/www.canva.com\/\"><strong>Canva<\/strong><\/a><strong>: <\/strong>Tasar\u0131m s\u00fcre\u00e7lerinin h\u0131zlanmas\u0131n\u0131 sa\u011flayan bu ara\u00e7, pratik tasar\u0131mlar yapmak i\u00e7in olduk\u00e7a kullan\u0131\u015fl\u0131. Sosyal medya g\u00f6nderileri olu\u015fturmak, afi\u015f ve bro\u015f\u00fcr tasarlamak i\u00e7in Canva\u2019dan yararlanabilir ve bu sayede haz\u0131r \u015fablonlar kullanabilirsiniz.<\/p>\n<p><a href=\"https:\/\/widgate.com\/\"><strong>Widgate<\/strong><\/a><strong>: <\/strong>\u0130\u00e7erik y\u00f6netimini kolayla\u015ft\u0131rman\u0131n t\u00fcm a\u015famalar\u0131n\u0131 Widgate ile deneyimleyebilirsiniz. \u0130\u00e7erik takvimleri olu\u015fturman\u0131n yan\u0131 s\u0131ra i\u00e7erik fikirleri elde etmek ve i\u00e7erik s\u00fcre\u00e7lerinizi ekip arkada\u015flar\u0131n\u0131zla payla\u015fmak i\u00e7in olduk\u00e7a pratik bir ara\u00e7. Sekt\u00f6rel i\u00e7erik fikirlerine eri\u015fmek ve sezonsall\u0131\u011f\u0131 ka\u00e7\u0131rmamak i\u00e7in mutlaka bir g\u00f6z at\u0131n!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\"><strong>Screaming Frog<\/strong><\/a><strong>: <\/strong>On-page SEO \u00e7al\u0131\u015fmalar\u0131na ba\u015flamak i\u00e7in Screaming Frog\u2019u deneyin. Arac\u0131n \u00fccretsiz s\u00fcr\u00fcm\u00fcn\u00fc maksimum 500 link analizi i\u00e7in kullanabilirsiniz. Daha fazla linke sahip bir web sitesi i\u00e7in \u00fccretli s\u00fcr\u00fcm\u00fc de\u011ferlendirin.<\/p>\n<p>Bu ara\u00e7 bir web sitesi linklerinin HTML taglar\u0131n\u0131 , http durum kodlar\u0131n\u0131 incelemek, API ba\u011flant\u0131lar\u0131 ve ihtiya\u00e7 duyulan di\u011fer detaylar\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in olduk\u00e7a verimli.<\/p>\n<p><a href=\"https:\/\/www.hotjar.com\/\"><strong>Hotjar<\/strong><\/a><strong>: <\/strong>Bir data ve d\u00f6n\u00fc\u015f\u00fcm optimizasyonu arac\u0131 olarak yayg\u0131n bir \u015fekilde kullan\u0131lan Hotjar, \u0131s\u0131 haritas\u0131 \u00e7al\u0131\u015fmalar\u0131 ba\u015fta olmak \u00fczere \u201cGrowth Hacking\u201d \u00e7al\u0131\u015fmalar\u0131ndaki bir\u00e7ok uygulamaya olanak sa\u011fl\u0131yor.<\/p>\n<p><a href=\"https:\/\/sproutsocial.com\/\"><strong>Sprout Social<\/strong><\/a><strong>: <\/strong>Sosyal medya y\u00f6netimi i\u00e7in kullanabilece\u011finiz \u00fccretsiz bir ara\u00e7. Sosyal medya etkile\u015fimlerinizi anl\u0131k olarak g\u00f6r\u00fcnt\u00fclemek ve sosyal medyadaki rakiplerinizin analizi i\u00e7in bir\u00e7ok veri elde edebilirsiniz.<\/p>\n<p><a href=\"https:\/\/answerthepublic.com\/\"><strong>Answer The Public<\/strong><\/a><strong>: <\/strong>\u0130\u00e7erik edit\u00f6rleri i\u00e7in geli\u015ftirilen bu ara\u00e7 sayesinde kullan\u0131c\u0131lar\u0131n arama motorlar\u0131 \u00fczerinde \u201csoru\u201d format\u0131ndaki bir\u00e7ok sorgusunu g\u00f6r\u00fcnt\u00fcleyebilirsiniz. \u00d6zellikle Google\u2019\u0131n \u201cvoice search\u201d g\u00fcncellemesine uygun i\u00e7erikler \u00fcretmek ve SEO\u2019da \u201clong tail\u201d olarak adland\u0131r\u0131lan arama terimlerini ke\u015ffetmek i\u00e7in g\u00f6z atmay\u0131 ihmal etmeyin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>jital pazarlama, bir e-ticaret sitesinin hedef kitlesine ula\u015fabilmesi ve kullan\u0131c\u0131ya do\u011fru anda, do\u011fru \u015fekilde temas edebilmesi i\u00e7in \u00e7ok katmanl\u0131 \u00e7al\u0131\u015fma s\u00fcre\u00e7lerini i\u00e7eriyor.<\/p>\n","protected":false},"author":1,"featured_media":1393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - 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