{"id":1380,"date":"2020-01-22T15:30:14","date_gmt":"2020-01-22T12:30:14","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1380"},"modified":"2020-01-22T15:35:22","modified_gmt":"2020-01-22T12:35:22","slug":"e-ticarette-podcast-icerigi-uretmenin-ipuclari","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/e-ticarette-podcast-icerigi-uretmenin-ipuclari\/","title":{"rendered":"E-Ticarette Podcast \u0130\u00e7eri\u011fi \u00dcretmenin \u0130pu\u00e7lar\u0131"},"content":{"rendered":"<p>Podcastler, internet d\u00fcnyas\u0131n\u0131n y\u00fckselen i\u00e7erik trendi olarak son y\u0131llarda daha fazla \u00f6ne \u00e7\u0131kmaya ba\u015flad\u0131. Yurtd\u0131\u015f\u0131 verilere bakt\u0131\u011f\u0131m\u0131zda ba\u015fta ABD olmak \u00fczere Kanada ve Avustralya\u2019da milyonlarca podcast dinleyicisi oldu\u011fundan bahsedebilmek m\u00fcmk\u00fcn. Ancak T\u00fcrkiye \u00f6zelindeki istatistikler bu e\u011filimin hen\u00fcz yeterince olgunla\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>Podiolab taraf\u0131ndan yak\u0131n bir tarihte ger\u00e7ekle\u015ftirilen \u201cPodcast Dinleme Al\u0131\u015fkanl\u0131klar\u0131 Anketi\u201d T\u00fcrkiye\u2019deki podcast dinleyicilerine dair \u00f6nemli veriler sunuyor. 12 ya\u015f \u00fczerindeki kullan\u0131c\u0131lar\u0131n kat\u0131l\u0131m\u0131yla haz\u0131rlanan ankete g\u00f6re; kat\u0131l\u0131mc\u0131lar\u0131n yaln\u0131zca \u00a0%34,2\u2019si son 1-3 sene aral\u0131\u011f\u0131nda belirli aral\u0131klarla podcast dinliyor. Bu %34.2\u2019lik kesimin yar\u0131s\u0131 ise yeni bir bilgi edinebilmek amac\u0131yla dinledi\u011fini kaydediyor.<\/p>\n<p>Bu istatistikler podcast i\u00e7eri\u011fine y\u00f6nelik ciddi bir potansiyelin habercisi olarak de\u011ferlendirilebilir. \u0130\u00e7erik \u00fcreticilerinin yan\u0131 s\u0131ra reklam verenler a\u00e7\u0131s\u0131ndan da \u00f6nemli bir t\u00fcketici varl\u0131\u011f\u0131ndan s\u00f6z edebilmek m\u00fcmk\u00fcn. Tabloya bakt\u0131\u011f\u0131m\u0131zda bu sesli i\u00e7erik format\u0131n\u0131n e-ticaret faaliyetleri a\u00e7\u0131s\u0131ndan kullan\u0131labilir bir alan oldu\u011funu de\u011ferlendiriyoruz.<\/p>\n<p>Podcast yay\u0131nlar\u0131 e-ticaret a\u00e7\u0131s\u0131ndan iki farkl\u0131 hedef kitle i\u00e7in de\u011ferlendirilebilir.<\/p>\n<ul>\n<li>E-ticaret giri\u015fimcileri<\/li>\n<li>Marka ya da i\u015fletmeniz i\u00e7in potansiyel ta\u015f\u0131yan m\u00fc\u015fteriler<\/li>\n<\/ul>\n<p>E-ticaret ekosisteminde yeni giri\u015fimcileri bu alana y\u00f6nelik olarak bilgilendirmek ve y\u00f6nlendirmek uzun vadede bir\u00e7ok kazan\u0131m i\u00e7eriyor. E-ticaret sekt\u00f6r\u00fcnde bir ba\u015far\u0131 hikayesine sahip olan giri\u015fimcilerle yap\u0131labilecek podcast yay\u0131nlar\u0131, marka ya da i\u015fletmenizin bilinirli\u011fini art\u0131rmaya y\u00f6nelik etkili bir ad\u0131m olabilir. E-ticarete y\u00f6nelik s\u00f6yle\u015filer, de\u011ferlendirmeler ve e-ticaret g\u00fcndemine dair g\u00fcncel yay\u0131nlar da birer ipucu olarak de\u011ferlendirilebilecek ba\u015fl\u0131klar.<\/p>\n<p>Potansiyel m\u00fc\u015fterileriniz i\u00e7in d\u00fczenli podcast i\u00e7erikleri \u00fcretmek marka bilinirli\u011finizi art\u0131rman\u0131n yan\u0131 s\u0131ra m\u00fc\u015fteri sadakati a\u00e7\u0131s\u0131ndan da bir katma de\u011fer ta\u015f\u0131yor. Bir blog i\u00e7eri\u011fi \u015feklinde planlayabilece\u011finiz bu yay\u0131nlar, marka ya da i\u015fletmenizin ili\u015fkili oldu\u011fu sekt\u00f6re y\u00f6nelik s\u00f6yle\u015fi ve de\u011ferlendirmeleri i\u00e7erebilir. Bu sayede hen\u00fcz rekabetin d\u00fc\u015f\u00fck oldu\u011fu bu sesli i\u00e7erik format\u0131nda \u015fimdiden yerinizi alabilirsiniz.<\/p>\n<p>E-ticaret alan\u0131nda podcast i\u00e7eri\u011fi \u00fcretirken \u00f6ncelikle hedef kitlenizi belirlemek do\u011fru bir ad\u0131m olacakt\u0131r. Ard\u0131ndan i\u00e7erik \u00fcretece\u011finiz konular\u0131 belirleyerek yay\u0131nlar\u0131n\u0131za ba\u015flayabilirsiniz. \u00d6rneklendirmek gerekirse; ofis mobilyalar\u0131 alan\u0131nda faaliyet g\u00f6steren bir e-ticaret siteniz varsa \u201cofis dekorasyonu\u201d \u00fczerine bir podcast haz\u0131rlamak etkili bir se\u00e7enek olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcastler, internet d\u00fcnyas\u0131n\u0131n y\u00fckselen i\u00e7erik trendi olarak son y\u0131llarda daha fazla \u00f6ne \u00e7\u0131kmaya ba\u015flad\u0131. Yurtd\u0131\u015f\u0131 verilere bakt\u0131\u011f\u0131m\u0131zda ba\u015fta ABD olmak \u00fczere Kanada ve Avustralya\u2019da milyonlarca podcast dinleyicisi oldu\u011fundan bahsedebilmek m\u00fcmk\u00fcn. Ancak T\u00fcrkiye \u00f6zelindeki istatistikler bu e\u011filimin hen\u00fcz yeterince olgunla\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n","protected":false},"author":1,"featured_media":1383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[24,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Ticarette Podcast \u0130\u00e7eri\u011fi \u00dcretmenin \u0130pu\u00e7lar\u0131 - Jetizz Kurumsal Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetizz.com\/blog\/e-ticarette-podcast-icerigi-uretmenin-ipuclari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticarette Podcast \u0130\u00e7eri\u011fi \u00dcretmenin \u0130pu\u00e7lar\u0131 - Jetizz Kurumsal Blog\" \/>\n<meta property=\"og:description\" content=\"Podcastler, internet d\u00fcnyas\u0131n\u0131n y\u00fckselen i\u00e7erik trendi olarak son y\u0131llarda daha fazla \u00f6ne \u00e7\u0131kmaya ba\u015flad\u0131. 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