{"id":1373,"date":"2020-01-21T20:45:21","date_gmt":"2020-01-21T17:45:21","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1373"},"modified":"2020-01-21T21:00:08","modified_gmt":"2020-01-21T18:00:08","slug":"e-ticaret-sitelerinde-basarili-kampanya-yonetimi-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/e-ticaret-sitelerinde-basarili-kampanya-yonetimi-nasil-yapilir\/","title":{"rendered":"E-ticaret Sitelerinde Ba\u015far\u0131l\u0131 Kampanya Y\u00f6netimi Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"

\u00a0<\/strong>Kampanya y\u00f6netimi, geleneksel reklamc\u0131l\u0131\u011f\u0131n temel bir \u00e7al\u0131\u015fma alan\u0131 olarak belle\u011fimizde yer al\u0131yor. Afi\u015fler, bro\u015f\u00fcrler vb. formatlarda g\u00fcn\u00fcm\u00fczde de kullan\u0131lan bir \u00e7al\u0131\u015fma modeli oldu\u011fundan bahsedebilmek m\u00fcmk\u00fcn. Dijital reklamc\u0131l\u0131\u011f\u0131n y\u00fckseli\u015fiyle birlikte daha komplike, \u00f6l\u00e7\u00fclebilir kampanya y\u00f6netimi modellerine tan\u0131k oluyoruz.<\/p>\n

Dijital mecralar i\u00e7in ba\u015far\u0131l\u0131 bir kampanya y\u00f6netimi olu\u015fturmak \u00e7ok boyutlu s\u00fcre\u00e7leri i\u00e7eriyor. Geleneksel reklam modellerinin dijitalle bir arada yer ald\u0131\u011f\u0131 \u00f6rnekler olduk\u00e7a yayg\u0131n. Bu noktada dijital reklamlar\u0131n \u00f6l\u00e7\u00fclebilir olmas\u0131, analitik bir zeminde incelebilmesi \u015feklinde ciddi avantajlar i\u00e7erdi\u011finden s\u00f6z edebiliriz.<\/p>\n

Kampanya y\u00f6netimi yaln\u0131zca markalar de\u011fil e-ticaret platformlar\u0131 i\u00e7in de son derece \u00f6nemli bir model haline gelmi\u015f durumda. M\u00fc\u015fteri sadakati olu\u015fturabilmek, sat\u0131\u015flar\u0131 art\u0131rabilmek ve rekabet sa\u011flayabilmek gibi sonu\u00e7lar, e-ticaret sitelerinin neden kampanya y\u00f6netimine ihtiya\u00e7 duydu\u011funu \u00f6zetliyor.<\/p>\n

E-ticarette ba\u015far\u0131l\u0131 kampanya y\u00f6netiminin ipu\u00e7lar\u0131<\/strong><\/h2>\n

\u00a0<\/strong>Ba\u015far\u0131l\u0131 bir kampanya y\u00f6netimi haz\u0131rlayabilmek i\u00e7in \u00f6ncelikle bir yol haritas\u0131na ihtiyac\u0131n\u0131z var. Bu yol haritas\u0131yla \u00e7al\u0131\u015fmay\u0131 belli bir s\u00fcrece ve b\u00f6l\u00fcmlere ay\u0131rarak y\u00f6netimi kolayla\u015ft\u0131rabilir ve bir i\u015f b\u00f6l\u00fcm\u00fc sa\u011flayabilirsiniz.<\/p>\n

Kampanya y\u00f6netimini haz\u0131rlama s\u00fcrecinde belli metrikleri kullanarak ba\u015far\u0131l\u0131 sonu\u00e7lar elde etmek m\u00fcmk\u00fcn. Bu noktada ihtiya\u00e7 duyaca\u011f\u0131n\u0131z ilk \u015fey, veriler! Verileri do\u011fru bir i\u00e7g\u00f6r\u00fc ile anlamland\u0131rarak ad\u0131m ad\u0131m ilerleyebilmek m\u00fcmk\u00fcn olacak.<\/p>\n

    \n
  • Etkili bir kampanya stratejisi<\/li>\n
  • Hedef kitleyi belli gruplara ay\u0131rmak<\/li>\n
  • Kampanya i\u00e7in kullan\u0131lacak kanallar\u0131 belirlemek<\/li>\n
  • \u00d6l\u00e7\u00fcmleme ve de\u011ferlendirme<\/li>\n<\/ul>\n

    Kampanya fikrinizi olu\u015ftururken sorunlara odaklan\u0131n<\/strong><\/h3>\n

    Unutmay\u0131n, f\u0131rsatlar her zaman sorunlardan do\u011far. Etkili bir kampanya stratejisi kurgulayabilmek i\u00e7in kullan\u0131c\u0131lar\u0131n ya\u015fad\u0131\u011f\u0131 sorunlar ya da ifade etti\u011fi eksiklikler de\u011ferli olabilir. Bu ama\u00e7la bir fikir edinmeden \u00f6nce sitenize yerle\u015ftirece\u011finiz bir anket size do\u011fru sonu\u00e7lar\u0131 verebilir. Kampanya fikrinizin olu\u015fmas\u0131nda kullan\u0131c\u0131 istekleri, sezonsall\u0131k, \u00f6zg\u00fcnl\u00fck vb. bir\u00e7ok \u00f6l\u00e7\u00fct de\u011ferlidir. Kullan\u0131c\u0131lara yeni bir \u015fey vadetmek ya da s\u00fcregelen bir durumu bir yenilik \u00fczerinden ele almak etkili sonu\u00e7lar verebilir.<\/p>\n

    Hedef kitleyi tan\u0131y\u0131n ve belli gruplara ay\u0131r\u0131n<\/strong><\/h3>\n

    Ba\u015far\u0131l\u0131 bir kampanya y\u00f6netimi i\u00e7in hedef kitleyi tan\u0131mak \u00f6nemli bir \u00f6nceliktir. Kampanya stratejinizi belirlerken hedef kitle analizine dair sonu\u00e7lardan yararlanmak sizlere de\u011ferli fikirler verebilir. Ya\u015f aral\u0131\u011f\u0131, cinsiyet, konum vb. di\u011fer veriler kampanya stratejinizde size \u00f6nemli ipu\u00e7lar\u0131 sa\u011flayacakt\u0131r. Hedef kitleyi belli gruplara ay\u0131rarak kampanya fikrinizin hangi gruba hitap etti\u011fini daha iyi anlamland\u0131rabilir ve sonu\u00e7lar\u0131 da bu do\u011frultuda de\u011ferlendirebilirsiniz.<\/p>\n

    Kampanya kanallar\u0131n\u0131z\u0131 belirleyin<\/strong><\/h3>\n

    Bu a\u015famada kampanya stratejisi ve hedef kitleye uygun kanallar\u0131 belirlemeyi i\u00e7eriyor. Bu kanallar sosyal medya, e-mail pazarlamas\u0131, online reklamlar (Google Ads, Facebook, Instagram, Youtube), affilate pazarlamas\u0131 vb. birden fazla se\u00e7ene\u011fi i\u00e7eriyor.<\/p>\n

    Kampanya stratejiniz do\u011frultusunda hedef kitlenizin hangi kanallar\u0131 daha s\u0131k kulland\u0131\u011f\u0131 bu a\u015famada \u00f6nemli olabilir. Bir di\u011fer \u00f6nemli veri ise \u00f6nceki kampanya y\u00f6netiminizde hangi kanallardan daha y\u00fcksek bir etkile\u015fim sa\u011flad\u0131\u011f\u0131n\u0131z bilgisidir.<\/p>\n

    Sonu\u00e7lar\u0131 \u00f6l\u00e7\u00fcmleyin ve anlamland\u0131r\u0131n<\/strong><\/h3>\n

    Bu a\u015fama kampanya y\u00f6netiminizin ba\u015flad\u0131\u011f\u0131 andan itibaren finaline kadar ge\u00e7en s\u00fcrede elde etti\u011finiz verilerle bir \u00f6l\u00e7\u00fcmleme yapmay\u0131 i\u00e7eriyor. Bu \u00f6l\u00e7\u00fcmleme size e-ticaret \u00e7al\u0131\u015fmalar\u0131n\u0131zda ciddi bir katk\u0131 sa\u011flayabilir. Neleri optimize etmeniz gerekti\u011fi hakk\u0131nda de\u011ferli fikirler verebilir.<\/p>\n

    Elde etti\u011finiz verileri \u00f6l\u00e7\u00fcmlemek ve anlamland\u0131rmak kullan\u0131c\u0131 e\u011filimlerini daha ba\u015far\u0131l\u0131 bir \u015fekilde anlaman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00a0Kampanya y\u00f6netimi, geleneksel reklamc\u0131l\u0131\u011f\u0131n temel bir \u00e7al\u0131\u015fma alan\u0131 olarak belle\u011fimizde yer al\u0131yor. Afi\u015fler, bro\u015f\u00fcrler vb. formatlarda g\u00fcn\u00fcm\u00fczde de kullan\u0131lan bir \u00e7al\u0131\u015fma modeli oldu\u011fundan bahsedebilmek m\u00fcmk\u00fcn. Dijital reklamc\u0131l\u0131\u011f\u0131n y\u00fckseli\u015fiyle birlikte daha komplike, \u00f6l\u00e7\u00fclebilir kampanya y\u00f6netimi modellerine tan\u0131k oluyoruz.<\/p>\n","protected":false},"author":1,"featured_media":1377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[],"yoast_head":"\nE-ticaret Sitelerinde Ba\u015far\u0131l\u0131 Kampanya Y\u00f6netimi Nas\u0131l Yap\u0131l\u0131r? - Jetizz Kurumsal Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetizz.com\/blog\/e-ticaret-sitelerinde-basarili-kampanya-yonetimi-nasil-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticaret Sitelerinde Ba\u015far\u0131l\u0131 Kampanya Y\u00f6netimi Nas\u0131l Yap\u0131l\u0131r? - Jetizz Kurumsal Blog\" \/>\n<meta property=\"og:description\" content=\"\u00a0Kampanya y\u00f6netimi, geleneksel reklamc\u0131l\u0131\u011f\u0131n temel bir \u00e7al\u0131\u015fma alan\u0131 olarak belle\u011fimizde yer al\u0131yor. 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