{"id":1311,"date":"2019-08-15T13:08:31","date_gmt":"2019-08-15T10:08:31","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1311"},"modified":"2020-01-01T19:36:14","modified_gmt":"2020-01-01T16:36:14","slug":"kargo-ile-musteri-sadakati-kazanmanin-5-yolu","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/kargo-ile-musteri-sadakati-kazanmanin-5-yolu\/","title":{"rendered":"Kargo ile M\u00fc\u015fteri Sadakati Kazanman\u0131n 5 Yolu"},"content":{"rendered":"\nE-ticaret s\u00fcrecinin en \u00f6nemli ayaklar\u0131ndan birisi \u00fcr\u00fcn da\u011f\u0131t\u0131m\u0131 yani <strong>kargo<\/strong>dur. \u00dcr\u00fcn da\u011f\u0131t\u0131m\u0131n\u0131n en iyi \u015fekilde ger\u00e7ekle\u015fmesi, \u00fcr\u00fcn\u00fcn m\u00fc\u015fteriye en iyi \u015fekilde ula\u015fmas\u0131, m\u00fc\u015fteride memnuniyet olu\u015fturacak ve m\u00fc\u015fterinin sonraki al\u0131\u015fveri\u015flerinde tercihini ayn\u0131 yerden yapmas\u0131na imkan tan\u0131yacakt\u0131r. Standartla\u015ft\u0131r\u0131lm\u0131\u015f \u00fcr\u00fcn da\u011f\u0131t\u0131m\u0131n\u0131 e-ticaret sitelerine farkl\u0131l\u0131k imkan\u0131 tan\u0131masa da, m\u00fc\u015fterinin \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131\u011f\u0131 i\u00e7in memnun olmas\u0131n\u0131 sa\u011flaman\u0131n ufak tefek ama etkili yollar\u0131 mevcuttur. Bu yollar\u0131 kullanarak \u00fcr\u00fcn da\u011f\u0131t\u0131m\u0131nda m\u00fc\u015fteri memnuniyeti kazan\u0131labilir ve m\u00fc\u015fterinin sad\u0131k m\u00fc\u015fteri konumuna y\u00fckselmesini sa\u011flar. Peki, kargo vas\u0131tas\u0131yla m\u00fc\u015fteri sadakatini kazanman\u0131n yollar\u0131 nelerdir? Bunun i\u00e7in neler yap\u0131labilir?\n<h2>1- Ki\u015fiselle\u015ftirilmi\u015f Mesaj<\/h2>\n\u00d6zellikle butik e-ticaret sitelerinin s\u0131kl\u0131kla denedi\u011fi bu y\u00f6ntem, m\u00fc\u015fterinin ho\u015funa gidecek ve m\u00fc\u015fteri memnuniyetini art\u0131racak bir y\u00f6ntemdir. \u00dcr\u00fcn\u00fcn paketlenme a\u015famas\u0131nda paketin i\u00e7erisine m\u00fc\u015fteriye \u00f6zel bir mesaj veya ufak bir mektup yerle\u015ftirilebilir. \u0130yi dilekler sunulur, \u00fcr\u00fcn\u00fcn iyi g\u00fcnlerde kullan\u0131lmas\u0131 temenni edilir. Bu y\u00f6ntem basit ve dikkate al\u0131nmayacak bir y\u00f6ntem gibi g\u00f6z\u00fckse de m\u00fc\u015fterinin muhatab\u0131n\u0131n zarif insanlar oldu\u011fu hissini uyand\u0131r\u0131r. M\u00fc\u015fteri kargo ile gelen \u00fcr\u00fcn\u00fcnden \u00e7\u0131kan bu mesajla mutlu olabilir ve sonraki al\u0131\u015fveri\u015flerinde o siteyi tercih edebilir.\n<h2>2- Kargo Maliyetini S\u00fcbvanse Edin<\/h2>\nAra\u015ft\u0131rmalar g\u00f6stermi\u015ftir ki m\u00fc\u015fteriler, ayn\u0131 kalitede de olsa daha pahal\u0131 bir \u00fcr\u00fcn\u00fc \u00fccretsiz kargo sundu\u011fundan dolay\u0131 tercih edebilmektedir. \u00dccretsiz kargo t\u00fcm d\u00fcnyada sat\u0131n almay\u0131 olumlu y\u00f6nde etkileyen bir fakt\u00f6rd\u00fcr. Bunu kullanarak, kargo maliyetini \u00fcr\u00fcn\u00fcn fiyat\u0131ndan \u00e7\u0131kar\u0131labilir ve \u00fccretsiz kargo sunarak sat\u0131\u015flar art\u0131r\u0131labilir. \u00dccretsiz kargo se\u00e7ene\u011fi, sadece \u00fcr\u00fcn fiyat\u0131n\u0131 art\u0131rmakla de\u011fil, birden fazla \u00fcr\u00fcn\u00fc sat\u0131n almaya te\u015fvik ederek de ger\u00e7ekle\u015ftirilebilir. \u00d6rne\u011fin, 100 tl ve \u00fczerine \u00fccretsiz kargo imkan\u0131 tan\u0131mak m\u00fc\u015fterinin daha fazla al\u0131\u015fveri\u015f yapmas\u0131na olanak tan\u0131r. \u00dccretsiz kargo se\u00e7ene\u011finin olmas\u0131 da sonraki sat\u0131n almalarda o sitenin tercih edilmesi anlam\u0131na gelecektir.\n<h2>3- Promosyon \u00dcr\u00fcn Kullan\u0131n<\/h2>\nKargo vas\u0131tas\u0131yla m\u00fc\u015fteri sadakati kazanman\u0131n yollar\u0131ndan birisi de \u00fcr\u00fcn paketinin i\u00e7ine maliyeti d\u00fc\u015f\u00fck ama m\u00fc\u015fteriyi memnun edecek bir \u00fcr\u00fcn\u00fcn promosyon olarak yerle\u015ftirilmesidir. \u00d6rne\u011fin, foto\u011fraf \u00fcr\u00fcnleri satan bir firman\u0131n paket i\u00e7erisine lens temizlik seti koymas\u0131 m\u00fc\u015fterinin \u015fa\u015fk\u0131nl\u0131\u011f\u0131na ve memnuniyetine yol a\u00e7acakt\u0131r. O m\u00fc\u015fteri daha sonraki al\u0131\u015fveri\u015flerinde ise o e-ticaret sitesini kullanmay\u0131 tercih edecektir.\n<h2>4- Markaya \u00d6zel Paketleme<\/h2>\nBir\u00e7ok e-ticaret sitesi \u00fcr\u00fcn paketlerken s\u0131radan paketler kullanmay\u0131 tercih eder. Kargoya verilen paketin kutusu s\u0131radan bir karton koli olabilmekte, i\u00e7ine konulan \u00fcr\u00fcn\u00fc koruyan dolgu malzemeleri s\u0131radan \u015feyler olabilmektedir. Burada e\u011fer firmaya \u00f6zel bir kutu tasar\u0131m\u0131, bantlar, dolgu malzemeleri tercih edilirse m\u00fc\u015fteride \u00fcr\u00fcn\u00fcn\u00fcn dikkatli ve de\u011fer verilerek paketlendi\u011fi hissi olu\u015fur.\n<h2>5- Geri Bildirim Talep Edin<\/h2>\nBaz\u0131 firmalar \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131ndan sonra m\u00fc\u015fterinin \u00fcr\u00fcnle ilgili deneyimlerini talep etmektedirler. Bu ise genelde mail arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fmektedir ve d\u00f6n\u00fc\u015f\u00fc \u00e7ok az olmaktad\u0131r. \u00dcr\u00fcn paketinin i\u00e7erisine &#8220;Deneyimleriniz bizim i\u00e7in \u00e7ok \u00f6nemli&#8221; ba\u015fl\u0131kl\u0131 bir talep mektubu yerle\u015ftirmek ki\u015fide kendisine de\u011fer verildi\u011fi hissini do\u011furur. Bu y\u00f6ntem hem m\u00fc\u015fteri sadakatinin olu\u015fmas\u0131na hem de \u00fcr\u00fcnle ilgili direkt kullan\u0131c\u0131 deneyimi elde edilmesine imkan tan\u0131r.\n\n\u00dcr\u00fcn da\u011f\u0131t\u0131m\u0131 yani kargo s\u00fcreci e-ticaret sitesinin en \u00f6nemli k\u0131sm\u0131d\u0131r desek abartm\u0131\u015f olmay\u0131z. Bu s\u00fcreci kontrol ederek de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek de m\u00fcmk\u00fcnd\u00fcr. Fakat bu sadece yukar\u0131da bahsetti\u011fimiz yollarla da ger\u00e7ekle\u015fmez. Paket da\u011f\u0131t\u0131m\u0131n\u0131 en iyi \u015fekilde ger\u00e7ekle\u015ftirmek i\u00e7in bu i\u015fte uzmanla\u015fm\u0131\u015f firmalarla da \u00e7al\u0131\u015fmak gerekmektedir. \u00c7al\u0131\u015fmalar\u0131m\u0131z hakk\u0131nda bilgi almak veya bizimle \u00e7al\u0131\u015fmak i\u00e7in <a href=\"tel:08502153334\">0850 215 33 34<\/a> nolu telefonu arayabilirsiniz.\n","protected":false},"excerpt":{"rendered":"<p>\u00dcr\u00fcn da\u011f\u0131t\u0131m\u0131n\u0131n en iyi \u015fekilde ger\u00e7ekle\u015fmesi, \u00fcr\u00fcn\u00fcn m\u00fc\u015fteriye en iyi \u015fekilde ula\u015fmas\u0131, m\u00fc\u015fteride memnuniyet olu\u015fturacak ve m\u00fc\u015fterinin sonraki al\u0131\u015fveri\u015flerinde tercihini ayn\u0131 yerden yapmas\u0131na imkan tan\u0131yacakt\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":1312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - 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