{"id":1307,"date":"2019-08-15T12:56:54","date_gmt":"2019-08-15T09:56:54","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1307"},"modified":"2020-01-01T19:35:34","modified_gmt":"2020-01-01T16:35:34","slug":"e-ticarette-urun-fotograflari-ve-videolarinin-onemi","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/e-ticarette-urun-fotograflari-ve-videolarinin-onemi\/","title":{"rendered":"E-ticarette \u00dcr\u00fcn Foto\u011fraflar\u0131 ve Videolar\u0131n\u0131n \u00d6nemi"},"content":{"rendered":"\nE-ticaretin en \u00f6nemli kurallar\u0131ndan birisi, sat\u0131lan \u00fcr\u00fcn\u00fc m\u00fc\u015fteri aday\u0131na en iyi bir \u015fekilde sunmakt\u0131r. Bunun i\u00e7in, \u00fcr\u00fcn\u00fcn a\u00e7\u0131klamas\u0131na detayl\u0131 bilgiler yaz\u0131lmas\u0131, bu a\u00e7\u0131klama k\u0131sm\u0131nda, okuyan herhangi birinin \u00fcr\u00fcnle ilgili en iyi bilgiyi almas\u0131 sa\u011flanmal\u0131d\u0131r. Ayr\u0131ca, bu a\u00e7\u0131klamalar \u00fcr\u00fcn g\u00f6rselleriyle desteklenmelidir. \u00dcr\u00fcn\u00fc en iyi anlatan foto\u011fraflar\u0131n \u00fcr\u00fcn a\u00e7\u0131klama k\u0131sm\u0131na eklenmesi m\u00fc\u015fteri aday\u0131n\u0131n \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131n\u0131 sa\u011flayacakt\u0131r. \u00c7\u00fcnk\u00fc, nas\u0131l ki ma\u011fazaya giden birisi alaca\u011f\u0131 \u00fcr\u00fcn\u00fc en ince detay\u0131na kadar inceleyip ard\u0131ndan karar veriyorsa online al\u0131\u015fveri\u015fde de bunu yapmak isteyecektir ama fiziksel olarak bu m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 i\u00e7in bunu sa\u011flayacak en iyi \u015feyi yapmak gerekmektedir. Bir de art\u0131k olmazsa olmaz bir nokta olan \u00fcr\u00fcn videolar\u0131 bulunmaktad\u0131r. \u00dcr\u00fcn videolar\u0131 veya \u00fcr\u00fcn inceleme videolar\u0131 ile izleyicinin \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131na yard\u0131mc\u0131 olunabilir. Peki bunlar\u0131n s\u0131rr\u0131 nedir, ne yapmak gerekir ki m\u00fc\u015fteri bu \u00fcr\u00fcn\u00fc foto\u011fraf ve videolar\u0131 inceleyerek sat\u0131n alabilir?\n<br>\n<br>\n<h2>Daha Fazla \u00dcr\u00fcn G\u00f6rseli<\/h2>\n\n<strong>E-ticaret sitesi<\/strong> kurulup \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131nda bir\u00e7ok e-ticaret sitesinin \u00fcr\u00fcn g\u00f6rselini tabiri caizse angarya olarak g\u00f6rmesi, o \u00fcr\u00fcn\u00fcn g\u00f6rsel \u00e7al\u0131\u015fmas\u0131na \u00f6nem verilmemesini do\u011furuyor. Bu da bir\u00e7ok \u00fcr\u00fcnde tek g\u00f6rselle yetinmeye sebep oluyor. M\u00fc\u015fteri aday\u0131 \u00fcr\u00fcn sayfas\u0131na geldi\u011finde bir veya iki tane \u00fcr\u00fcn g\u00f6rseli g\u00f6r\u00fcrse e\u011fer, bu onun sat\u0131n alma tercihini olumsuz olarak etkileyecektir. \u00d6rne\u011fin bir ayakkab\u0131 almak isteyen m\u00fc\u015fteri sadece bir yandan \u00e7ekilmi\u015f bir \u00fcr\u00fcn g\u00f6rseliyle tatmin olmayacakt\u0131r. Bu \u00fcr\u00fcnde, \u00fcr\u00fcn\u00fcn her taraf\u0131n\u0131 g\u00f6sterecek \u015fekilde bir\u00e7ok \u00fcr\u00fcn g\u00f6rseli bulunmas\u0131 gerekmektedir. Bir elektronik \u00fcr\u00fcn i\u00e7in de ayn\u0131s\u0131 ge\u00e7erlidir. Elektronik \u00fcr\u00fcn\u00fcn her bir a\u00e7\u0131s\u0131n\u0131n, giri\u015f \u00e7\u0131k\u0131\u015f birimlerinin, d\u00fc\u011fmelerinin, \u015feklinin g\u00f6sterildi\u011fi bir\u00e7ok \u00fcr\u00fcn g\u00f6rseli bulunmas\u0131 gerekmektedir. Birka\u00e7 tane ile yetinilebilinir tabii ki fakat \u00fcr\u00fcn\u00fcn her detay\u0131n\u0131 g\u00f6stermek, m\u00fc\u015fteri aday\u0131n\u0131n tercihini do\u011frudan etkileyecektir.\n\nHatta bunlarla beraber, a\u00e7\u0131klama k\u0131sm\u0131 d\u00fcz metin olmas\u0131ndansa \u00f6zel grafik \u00e7al\u0131\u015fmalar\u0131yla, kullan\u0131m \u015feklinin g\u00f6sterilmesi, modellerin \u00fczerinde g\u00f6sterilmesi gibi \u015feylerle desteklenmeli ve \u00fcr\u00fcn\u00fc sat\u0131n alacak ki\u015finin t\u00fcm sorular\u0131na cevap verilebilmelidir.\n\n<h2>En \u0130yi A\u00e7\u0131<\/h2>\n\n\u00dcr\u00fcn g\u00f6rselinin \u00e7ok olmas\u0131 bunlar\u0131n kalitesiz olaca\u011f\u0131 anlam\u0131na gelmemesi gerekiyor. Her a\u00e7\u0131dan foto\u011fraf \u00e7ekip \u00fcr\u00fcn sayfas\u0131na y\u00fcklemek bazen ters tepebilir. Bunun i\u00e7in, \u00fcr\u00fcn\u00fc en iyi anlatacak \u015fekilde \u00fcr\u00fcn foto\u011fraf\u0131 \u00e7ekmek gerekiyor. En iyi a\u00e7\u0131y\u0131 yakalay\u0131p, bir sanat\u00e7\u0131 edas\u0131yla \u00fcr\u00fcn foto\u011fraf\u0131 \u00e7ekerek m\u00fc\u015fteri aday\u0131n\u0131n \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131 tetiklenebilir. Burada, d\u00fcz beyaz zeminde duran \u00fcr\u00fcn foto\u011fraflar\u0131yla birlikte ger\u00e7ek hayatta kullan\u0131m \u015fekillerini g\u00f6steren foto\u011fraflarda da ayn\u0131 \u015fey ge\u00e7erlidir. \u00dcr\u00fcn\u00fc en iyi anlatan a\u00e7\u0131y\u0131 ve kompozisyonu bulmak zorunlulu\u011fu vard\u0131r. B\u00f6ylelikle \u00fcr\u00fcn en g\u00fczel bir \u015fekilde tan\u0131t\u0131labilir ve m\u00fc\u015fteri aday\u0131n\u0131n karar\u0131 olumlu y\u00f6ne \u00e7evrilebilir.\n\n<h2>\u00dcr\u00fcn Videolar\u0131 \u00d6nemli<\/h2>\n\nYap\u0131lan ara\u015ft\u0131rmalar g\u00f6stermi\u015ftir ki, \u00fcr\u00fcn sat\u0131n almak i\u00e7in siteye giren kullan\u0131c\u0131 d\u00fcz metin okumaktansa video izlemeyi tercih etmektedir. Video bu bak\u0131mdan \u00e7ok \u00f6nemlidir. \u00dcr\u00fcn inceleme veya tan\u0131t\u0131m videosu olan \u00fcr\u00fcnler, m\u00fc\u015fteri aday\u0131n\u0131n sat\u0131n alma tercihini olumlu y\u00f6nde kuvvetlendirir. \u00c7\u00fcnk\u00fc bu videolarda \u00fcr\u00fcnle ilgili her detay\u0131 anlatmak ve \u00fcr\u00fcn\u00fcn kullan\u0131m \u015feklini ve kullan\u0131l\u0131rken nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6stermek m\u00fcmk\u00fcnd\u00fcr. Ki\u015fi, izledi\u011fi videolarda \u00fcr\u00fcnle ilgili her \u015feyi \u00f6\u011frenebilir. D\u00fcz metin a\u00e7\u0131klamalarda bu detaylar\u0131 vermek m\u00fcmk\u00fcnd\u00fcr fakat video izlemek okumaktan daha cazip bir eylem oldu\u011fundan kullan\u0131c\u0131lar video izlemeyi tercih etmektedirler. Bu bak\u0131mdan, olabildi\u011fince her \u00fcr\u00fcne bir \u00fcr\u00fcn inceleme veya tan\u0131t\u0131m videosu \u00e7ekilip Youtube gibi sitelere y\u00fcklenmeli ve oradan da siteye bu videolar entegre edilmelidir. Bu sayede hem Google aramalar\u0131na bir katk\u0131 sa\u011flan\u0131r hem de m\u00fc\u015fteri aday\u0131n\u0131n \u00fcr\u00fcn\u00fc incelerken sat\u0131n almas\u0131 tetiklenebilir.\n","protected":false},"excerpt":{"rendered":"<p>E-ticaretin en \u00f6nemli kurallar\u0131ndan birisi, sat\u0131lan \u00fcr\u00fcn\u00fc m\u00fc\u015fteri aday\u0131na en iyi bir \u015fekilde sunmakt\u0131r. Bunun i\u00e7in, \u00fcr\u00fcn\u00fcn a\u00e7\u0131klamas\u0131na detayl\u0131 bilgiler yaz\u0131lmas\u0131, bu a\u00e7\u0131klama k\u0131sm\u0131nda, okuyan herhangi birinin \u00fcr\u00fcnle ilgili en iyi bilgiyi almas\u0131 sa\u011flanmal\u0131d\u0131r. Ayr\u0131ca, bu a\u00e7\u0131klamalar \u00fcr\u00fcn g\u00f6rselleriyle desteklenmelidir.<\/p>\n","protected":false},"author":1,"featured_media":1309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[24,61,76,75,74],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-ticarette \u00dcr\u00fcn Foto\u011fraflar\u0131 ve Videolar\u0131n\u0131n \u00d6nemi - Jetizz Kurumsal Blog<\/title>\n<meta name=\"description\" content=\"E-ticaretin en \u00f6nemli kurallar\u0131ndan birisi, sat\u0131lan \u00fcr\u00fcn\u00fc m\u00fc\u015fteri aday\u0131na en iyi bir \u015fekilde sunmakt\u0131r. \u00dcr\u00fcn\u00fcn her detay\u0131n\u0131 g\u00f6stermek, m\u00fc\u015fterinin tercihini do\u011frudan etkileyecektir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetizz.com\/blog\/e-ticarette-urun-fotograflari-ve-videolarinin-onemi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticarette \u00dcr\u00fcn Foto\u011fraflar\u0131 ve Videolar\u0131n\u0131n \u00d6nemi - 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