{"id":1283,"date":"2019-07-02T10:23:18","date_gmt":"2019-07-02T07:23:18","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1283"},"modified":"2019-07-29T14:59:07","modified_gmt":"2019-07-29T11:59:07","slug":"sadakat-programi-ile-e-ticaret-sitenizin-pazarlamasini-guclendirin","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/sadakat-programi-ile-e-ticaret-sitenizin-pazarlamasini-guclendirin\/","title":{"rendered":"Sadakat Program\u0131 ile E-ticaret Sitenizin Pazarlamas\u0131n\u0131 G\u00fc\u00e7lendirin"},"content":{"rendered":"\nE-ticaret sitesinin hayata ge\u00e7i\u015finden sonra onu ayakta ve s\u00fcrekli i\u015fler halde tutmak me\u015fakkatli bir i\u015ftir. Bu, bir\u00e7ok bile\u015fene sahip bir sistemin s\u00fcrekli olarak \u00e7al\u0131\u015fmas\u0131 ve aksakl\u0131k g\u00f6stermemesi anlam\u0131na geliyor asl\u0131nda. Pazarlama da bu bile\u015fenlerden bir tanesi. E-ticaret sitesini ayakta tutarken geleneksel pazarlama y\u00f6ntemlerini ve <strong>dijital pazarlama<\/strong>y\u0131 birlikte y\u00fcr\u00fctmek gerekir. Fakat bu \u00e7al\u0131\u015fman\u0131n da yeterli olmad\u0131\u011f\u0131 durumlar olabilir. Burada, e-ticaret sitenizin m\u00fc\u015fterilerini devaml\u0131 k\u0131lmak ve yeni m\u00fc\u015fteriler kazanmak i\u00e7in farkl\u0131 yollar denemek gerekebilir. <br><br>Sadakat program\u0131 bunlardan bir tanesidir. M\u00fc\u015fterilerin ve m\u00fc\u015fteri adaylar\u0131n\u0131n, site \u00fczerinden daha fazla al\u0131\u015fveri\u015f yapmas\u0131, tek seferlik m\u00fc\u015fteri de\u011fil de uzun vadeli m\u00fc\u015fteri olmas\u0131 i\u00e7in kullanabilece\u011finiz sadakat program\u0131, geleneksel pazarlama y\u00f6ntemlerinden de hat\u0131rlayaca\u011f\u0131n\u0131z bir ara\u00e7t\u0131r. \u00d6rne\u011fin, \u015fu kadar al\u0131\u015fveri\u015f yapana %10 indirim, \u015fu kadar bilet alana bir bilet hediye gibi sadakat programlar\u0131n\u0131 dijitalde de hayata ge\u00e7irebilirsiniz. Peki bunu nas\u0131l yapabilirsiniz? Farkl\u0131 alanlar i\u00e7in size birka\u00e7 ipucu verelim.\n<h2>Siteniz \u00dczerinden Sadakat Program\u0131 Geli\u015ftirin<\/h2>\nSadakat program\u0131n\u0131 en etkili kullanaca\u011f\u0131n\u0131z alanlardan birincisi e-ticaret sitenizdir. Sitenize \u00fcye olan bir ki\u015fiye belirli durumlarda indirimler sunmak, hediyeler g\u00f6ndermek, belirli a\u015famalar\u0131 ge\u00e7ti\u011finde puan kazanmas\u0131 ve bu puanlar\u0131 diledi\u011fi bir konuda kullanmas\u0131 gibi sadakat programlar\u0131 m\u00fc\u015fterilerinizin sadece bir kere al\u0131\u015fveri\u015f yap\u0131p sitenizden ayr\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7er ve onlar\u0131 s\u00fcrekli m\u00fc\u015fteri haline getirir. <br><br>\u00d6rne\u011fin, siteniz \u00fczerinden al\u0131\u015fveri\u015f yapan m\u00fc\u015fterinize yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015fin parasal kar\u015f\u0131l\u0131\u011f\u0131 kadar puan verip, bu puanlar\u0131 belirli bir seviyeye \u00e7\u0131kard\u0131\u011f\u0131nda ister indirim isterse belirli \u00fcr\u00fcnleri \u00fccretsiz alma gibi bir altyap\u0131ya kuraca\u011f\u0131n\u0131z sadakat program\u0131 sat\u0131\u015flar\u0131n\u0131za ciddi katk\u0131 sa\u011flayacakt\u0131r. Veya yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015ften, bir sonraki al\u0131\u015fveri\u015finde kullanaca\u011f\u0131 bir kupon kodu kazanmas\u0131 m\u00fc\u015fteriyi sonraki al\u0131\u015fveri\u015flerinde de sizi tercih etmesine olanak tan\u0131yacakt\u0131r.\n<h2>Mailing Yaparken Sadakat Program\u0131n\u0131 Kullan\u0131n<\/h2>\nSitenize \u00fcye olmu\u015f ki\u015filere belirli aral\u0131klarla mailing yapman\u0131z dijital pazarlaman\u0131n \u00f6nemli ad\u0131mlar\u0131ndan bir tanesidir. Bu mailing \u00e7al\u0131\u015fmas\u0131nda, sadakat program\u0131n\u0131 devreye sokman\u0131z hem yapt\u0131\u011f\u0131n\u0131z mailing&#8217;in daha verimli olmas\u0131na hem de m\u00fc\u015fterilerinizin sitenizden daha fazla al\u0131\u015fveri\u015f yapmas\u0131na imkan sa\u011flar.<br><br> \u00d6rne\u011fin, yapt\u0131\u011f\u0131n\u0131z mailing&#8217;te &#8220;bug\u00fcn sitemizden yapaca\u011f\u0131n\u0131z x al\u0131\u015fveri\u015finde ekstra puan kazanabilirsiniz&#8221; veya &#8220;bug\u00fcn sitemizden yapaca\u011f\u0131n\u0131z x al\u0131\u015fveri\u015fine y hediye&#8221; gibi i\u00e7erikler kullanman\u0131z ve sitenizdeki sadakat program\u0131na mailing&#8217;i de dahil etmeniz, m\u00fc\u015fterilerinizin sitenize daha s\u0131k girmesine ve al\u0131\u015fveri\u015f yapmas\u0131na yol a\u00e7acakt\u0131r.\n<h2>Sosyal Medyay\u0131 Unutmay\u0131n<\/h2>\nSosyal medyada daha fazla ki\u015fiye ula\u015fmak i\u00e7in bir\u00e7ok y\u00f6ntem deneyebilirsiniz. Bu y\u00f6ntemler \u00e7o\u011fu zaman istenilen kitlelere ula\u015fmayabilir. Burada ekstra olarak reklam se\u00e7eneklerini bile d\u00fc\u015f\u00fcnebilirsiniz. Bu durumda, sitenizdeki sadakat program\u0131n\u0131 sosyal medyaya entegre edip daha fazla ki\u015fiye, reklam b\u00fct\u00e7esini \u00e7ok fazla kullanmadan ula\u015fmay\u0131 deneyebilirsiniz. <br><br>\u00d6rne\u011fin, \u00fcyeleriniz i\u00e7in olu\u015fturaca\u011f\u0131n\u0131z referans linkleri i\u00e7in &#8220;sosyal medyada referans linklerinizi payla\u015f\u0131n, \u00fcye olan arkada\u015flar\u0131n\u0131z\u0131n ilk al\u0131\u015fveri\u015flerinde %20 indirim kuponu kazan\u0131n&#8221; gibi bir kampanya olu\u015fturabilirsiniz. Veya, puan sistemi \u00fczerinden i\u015fleyen bir sadakat program\u0131n\u0131z varsa sosyal medyada referans linki payla\u015f\u0131p sitenize yeni \u00fcye kazand\u0131ran m\u00fc\u015fterileriniz i\u00e7in ekstra puanlar verebilirsiniz. B\u00f6ylelikle sadakat program\u0131n\u0131z sadece sitenizde kalmayacak, t\u00fcm dijital d\u00fcnyaya ula\u015fabilecek. Bu da sitenizin daha fazla konu\u015fulmas\u0131, sitenize daha fazla \u00fcye gelmesi ve daha fazla sat\u0131\u015f yapman\u0131z anlam\u0131na geliyor.\n\nSadakat programlar\u0131n\u0131n m\u00fc\u015fteriler \u00fczerinde b\u00fcy\u00fck etkileri vard\u0131r. Bu etkiyi de\u011ferlendirmek ve \u00e7ok fazla ki\u015fiye ula\u015fmak sizlerin elinde. \u0130yi bir e-ticaret sitesi pazarlama y\u00f6netimi yapmak istiyorsan\u0131z mutlaka sadakat programlar\u0131n\u0131 de\u011ferlendirin. Bu programlar ile hem siz kazanacaks\u0131n\u0131z, hem de m\u00fc\u015fterileriniz kazanacak ve al\u0131\u015fveri\u015flerinde s\u00fcrekli olarak sizi tercih edeceklerdir.\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret sitesinin hayata ge\u00e7i\u015finden sonra onu ayakta ve s\u00fcrekli i\u015fler halde tutmak me\u015fakkatli bir i\u015ftir. Bu, bir\u00e7ok bile\u015fene sahip bir sistemin s\u00fcrekli olarak \u00e7al\u0131\u015fmas\u0131 ve aksakl\u0131k g\u00f6stermemesi anlam\u0131na geliyor asl\u0131nda.<\/p>\n","protected":false},"author":1,"featured_media":1284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[37,24,70,69,71],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sadakat Program\u0131 ile E-ticaret Sitenizin Pazarlamas\u0131n\u0131 G\u00fc\u00e7lendirin - Jetizz Kurumsal Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetizz.com\/blog\/sadakat-programi-ile-e-ticaret-sitenizin-pazarlamasini-guclendirin\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sadakat Program\u0131 ile E-ticaret Sitenizin Pazarlamas\u0131n\u0131 G\u00fc\u00e7lendirin - Jetizz Kurumsal Blog\" \/>\n<meta property=\"og:description\" content=\"E-ticaret sitesinin hayata ge\u00e7i\u015finden sonra onu ayakta ve s\u00fcrekli i\u015fler halde tutmak me\u015fakkatli bir i\u015ftir. 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