{"id":1259,"date":"2019-07-11T06:57:47","date_gmt":"2019-07-11T03:57:47","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1259"},"modified":"2019-07-29T15:01:46","modified_gmt":"2019-07-29T12:01:46","slug":"e-ticarette-urun-yorumlarinin-onemi","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/e-ticarette-urun-yorumlarinin-onemi\/","title":{"rendered":"E-ticarette \u00dcr\u00fcn Yorumlar\u0131n\u0131n \u00d6nemi"},"content":{"rendered":"\nT\u00fcketici davran\u0131\u015flar\u0131n\u0131 inceledi\u011fimizde, bir ki\u015finin sat\u0131n ald\u0131\u011f\u0131 bir \u00fcr\u00fcn hakk\u0131nda ba\u015fkalar\u0131ndan duydu\u011fu \u015feyler \u00fczerine daha etkili kararlar verdi\u011fini g\u00f6rebiliriz. Yani, sat\u0131n almak istedi\u011fi bir \u015feyi ba\u015fkalar\u0131n\u0131n tecr\u00fcbelerini \u00f6\u011frenerek, sat\u0131n alan ba\u015fka ki\u015filerden marka ve model ara\u015ft\u0131rarak sat\u0131n alma yapan t\u00fcketiciler \u00e7o\u011funlu\u011fu olu\u015fturmaktad\u0131r. <br><br> Sat\u0131n al\u0131nacak \u00fcr\u00fcn\u00fc ilk deneyenlerden birisi olmak, \u00f6zellikle belirli b\u00fct\u00e7eye sahip olan ki\u015filer i\u00e7in tercih edilmeyen bir y\u00f6ntemdir. \u00c7\u00fcnk\u00fc, ihtiyac\u0131n\u0131 kar\u015f\u0131lamak \u00fczere sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcnden maksimum fayda sa\u011flamak isteyen t\u00fcketici, ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fcn i\u015fine yaramad\u0131\u011f\u0131n\u0131, yarasa bile ar\u0131zalar yapabildi\u011fini g\u00f6rmesi \u00fczerine o marka ile ba\u011f\u0131n\u0131 kopar\u0131r, ba\u015fkalar\u0131na k\u00f6t\u00fcler ve bo\u015fa giden paras\u0131 i\u00e7in \u00fcz\u00fcl\u00fcr. \u0130\u015fte t\u00fcketici bu durumlara d\u00fc\u015fmemek ad\u0131na bir \u00fcr\u00fcn hakk\u0131nda yaz\u0131lm\u0131\u015f yorumlar\u0131 okumak, kullanan ki\u015filerden bilgi almak ister. Ve olumlu olan her \u015feyde sat\u0131n almay\u0131 tetikleyecektir. Bu bak\u0131mdan d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, bir <strong>e-ticaret<\/strong> sitesinde \u00fcr\u00fcn yorumlar\u0131 \u00f6nemli bir konudur ve mutlaka \u00fczerine d\u00fc\u015f\u00fclmesi gerekmektedir.\n<h2>\u00dcr\u00fcn Yorumu Nedir ve Ne \u00d6nemi Vard\u0131r?<\/h2>\nYukar\u0131da da bahsetti\u011fimiz gibi, \u00fcr\u00fcn sat\u0131n almak isteyen ki\u015filer ba\u015fkalar\u0131n\u0131n o \u00fcr\u00fcn hakk\u0131ndaki tecr\u00fcbelerini \u00f6\u011frenmek isterler. Bir ki\u015finin, kulland\u0131\u011f\u0131 bir \u00fcr\u00fcn hakk\u0131nda tecr\u00fcbelerini payla\u015fmas\u0131 e-ticaret sistemlerinde \u00fcr\u00fcn yorumu olarak kendisine yer bulur.<br><br> \u00dcr\u00fcn yorumlar\u0131, kullan\u0131c\u0131n\u0131n o \u00fcr\u00fcn hakk\u0131nda ya\u015fad\u0131\u011f\u0131 deneyimleri sunar. E\u011fer \u00fcr\u00fcn, istedi\u011fi her \u015feyi ger\u00e7ekle\u015ftirebilen, paras\u0131n\u0131n hakk\u0131n\u0131 veren ve sa\u011flam bir \u00fcr\u00fcnse kullan\u0131c\u0131 bunu ba\u015fkalar\u0131na da bildirecek ve almak isteyen ki\u015filere tavsiye edecektir. Bunu e-ticaret sitesinde sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fcn alt\u0131na yazd\u0131\u011f\u0131nda bu \u00fcr\u00fcn yorumu ad\u0131n\u0131 almaktad\u0131r.\n\n<strong>\u00dcr\u00fcn yorumlar\u0131<\/strong> az \u00f6nce de bahsetti\u011fimiz gibi ki\u015filerin \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131nda \u00f6nemli bir yer tutar. \u00dcr\u00fcnle ilgili her \u015fey hakk\u0131nda bilgi almak isteyen ki\u015fi, e\u011fer internet \u00fczerinden al\u0131\u015fveri\u015f yap\u0131yorsa sadece \u00fcr\u00fcn\u00fc alaca\u011f\u0131 siteden bilgi almakla kalmaz ba\u015fka sitelere de bakar. Ki\u015fi, buralardan edinece\u011fi bilgiye g\u00f6re sat\u0131n alma ger\u00e7ekle\u015ftirecektir. <br><br>Sat\u0131n almay\u0131 do\u011frudan etkiledi\u011finden dolay\u0131 \u00fcr\u00fcn yorumlar\u0131 e-ticaret sitelerinde alt\u0131n de\u011ferindedir ve \u00fcr\u00fcn yorumu edinmek \u00e7ok zordur. \u00c7\u00fcnk\u00fc bir\u00e7ok kullan\u0131c\u0131 \u00fcr\u00fcn\u00fc kulland\u0131\u011f\u0131 halde sat\u0131n ald\u0131\u011f\u0131 sitede o \u00fcr\u00fcne yorum yapmay\u0131 tercih etmemektedir. Hatta sosyal a\u011flarda bile bununla ilgili bilgi payla\u015fan \u00e7ok az ki\u015fi vard\u0131r. Ama, sat\u0131n almay\u0131 etkileyen bu yorumlar bir e-ticaret sitesi i\u00e7in olmazsa olmazlardan oldu\u011fu halde b\u00f6yle bir durumun \u00f6n\u00fcne nas\u0131l ge\u00e7ilebilir?\n<h2>\u00dcr\u00fcn Yorumunu Te\u015fvik Etmek<\/h2>\nBir\u00e7ok <strong>e-ticaret sitesi<\/strong>nin es ge\u00e7ti\u011fi konu olan \u00fcr\u00fcn yorumu, bulundu\u011fu e-ticaret sitesine de\u011fer katmaktad\u0131r. Bir e-ticaret sitesi y\u00f6neticisi, m\u00fc\u015fterilerinden edinece\u011fi \u00fcr\u00fcn yorumlar\u0131 ile sat\u0131\u015flar\u0131n\u0131 art\u0131rmay\u0131 muhakkak denemelidir. Bunu sa\u011flamak zor olaca\u011f\u0131ndan, kullan\u0131c\u0131ya itici gelmeden, ona \u00e7e\u015fitli avantajlar sa\u011flayarak veya do\u011frudan talep ederek \u00fcr\u00fcn yorumu yazd\u0131r\u0131labilir.<br><br> \u00d6rne\u011fin, \u00fcr\u00fcn\u00fc teslim alan kullan\u0131c\u0131ya o \u00fcr\u00fcnle ilgili deneyimlerini mail arac\u0131l\u0131\u011f\u0131yla sorup \u00fcr\u00fcne yorum olarak girmesini sa\u011flamak denenebilir. En az\u0131ndan derecelendirme yapmak ve puan verdirmekle ba\u015flanabilir. Hem \u00fcr\u00fcne puan verdirmek hem de yorum almak zor oldu\u011fu kadar k\u0131ymetli bir durumdur. M\u00fc\u015fteriden bunu belirli aral\u0131klarla istemek ve belki \u00fcr\u00fcn yorumu yazan ki\u015filere \u00e7e\u015fitli indirim kuponlar\u0131 sa\u011flamak ki\u015filerin yorum yazmas\u0131n\u0131 te\u015fvik edebilir.\n\nPotansiyel m\u00fc\u015fterilerin kararlar\u0131n\u0131 olumlu veya olumsuz y\u00f6nde etkileyen \u00fcr\u00fcn yorumlar\u0131 e-ticaret sitelerinin olmazsa olmaz\u0131d\u0131r. Sadece potansiyel m\u00fc\u015fteriyi sat\u0131n almaya y\u00f6nlendirmekle kalmayan arama motorlar\u0131na da i\u00e7erik sa\u011flayan \u00fcr\u00fcn yorumlar\u0131n\u0131n e-ticaret sitesine olan katk\u0131s\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, pazarlama b\u00fct\u00e7esinin bir k\u0131sm\u0131n\u0131n sadece bunu te\u015fvike y\u00f6nlendirmesini sa\u011flamak gerekebilir. \u00c7ok fazla de\u011fi\u015fkeni olan e-ticaret y\u00f6netiminin ba\u015far\u0131ya ula\u015fmas\u0131 i\u00e7in her konunun de\u011ferlendirilmesi laz\u0131m gelmektedir.\n\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcketici davran\u0131\u015flar\u0131n\u0131 inceledi\u011fimizde, bir ki\u015finin sat\u0131n ald\u0131\u011f\u0131 bir \u00fcr\u00fcn hakk\u0131nda ba\u015fkalar\u0131ndan duydu\u011fu \u015feyler \u00fczerine daha etkili kararlar verdi\u011fini g\u00f6rebiliriz.<\/p>\n","protected":false},"author":1,"featured_media":1262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[24,62],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - 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