{"id":1256,"date":"2019-07-23T06:56:11","date_gmt":"2019-07-23T03:56:11","guid":{"rendered":"https:\/\/jetizz.com\/blog\/?p=1256"},"modified":"2020-01-01T19:31:00","modified_gmt":"2020-01-01T16:31:00","slug":"e-ticarette-ucretsiz-kargo-sunmanin-3-farkli-yolu","status":"publish","type":"post","link":"https:\/\/jetizz.com\/blog\/e-ticarette-ucretsiz-kargo-sunmanin-3-farkli-yolu\/","title":{"rendered":"E-Ticarette \u00dccretsiz Kargo Sunman\u0131n 3 Farkl\u0131 Yolu"},"content":{"rendered":"\nE-ticarette m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 etkileyen bir\u00e7ok etken bulunmaktad\u0131r. M\u00fc\u015fteri, site i\u00e7erisinde yapt\u0131\u011f\u0131 ve g\u00f6rd\u00fc\u011f\u00fc her \u015feyden etkilenir ve bu etkilerin toplam\u0131 pozitif olursa \u00fcr\u00fcn\u00fc sat\u0131n almaya y\u00f6nelir. Bu etkilerden birisi vard\u0131r ki, yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 do\u011frudan etkilemektedir. \u00dccretsiz kargo se\u00e7ene\u011finden bahsediyoruz. Yap\u0131lan ara\u015ft\u0131rmalarda, her 10 ki\u015fiden 9&#8217;u, \u00fccretsiz kargo se\u00e7ene\u011fi bulunan \u00fcr\u00fcnleri sat\u0131n ald\u0131\u011f\u0131n\u0131 ifade etmi\u015ftir. Yani bu g\u00f6steriyor ki \u00fccretsiz kargo m\u00fc\u015fterinin davran\u0131\u015f\u0131n\u0131 do\u011frudan etkiliyor. Bu sebeple de bir <strong>e-ticaret<\/strong> sitesinde mutlaka \u00fccretsiz kargo se\u00e7ene\u011fi olmas\u0131 gerekiyor. Fakat, kargonun firma taraf\u0131ndan kar\u015f\u0131lanmas\u0131 bir\u00e7ok firmay\u0131 zor durumda b\u0131rakabilecek bir durum. Baz\u0131 e-ticaret siteleri bu sebeple kargo \u00fccretini ekstra olarak talep etmektedir. Daha \u00f6nce de dedi\u011fimiz gibi, sat\u0131\u015flar\u0131 do\u011frudan etkileyen \u00fccretsiz kargo se\u00e7ene\u011fi, \u00fccretsiz kargoyu sunamayan firmalar i\u00e7in zorlay\u0131c\u0131 olabilir ama bunu da a\u015fman\u0131n baz\u0131 yollar\u0131 vard\u0131r. Bu yaz\u0131m\u0131zda, \u00fccretsiz kargo sunman\u0131n 3 farkl\u0131 yolundan bahsedece\u011fiz. Bunlar\u0131 uygulayarak <strong>\u00fccretsiz kargo<\/strong>nun y\u00fck\u00fcn\u00fc d\u00fc\u015f\u00fcrebilirsiniz.\n<h2>1- Belirli Bir Sat\u0131nalma E\u015fi\u011fi Belirlemek<\/h2>\nHer sat\u0131n al\u0131nan \u00fcr\u00fcne \u00fccretsiz kargo imkan\u0131 tan\u0131mak baz\u0131 e-ticaret firmalar\u0131n\u0131 zorlayabilecek bir durumdur. Getirisi, kargo hizmetini bile kar\u015f\u0131layamayan \u00fcr\u00fcnler i\u00e7in \u00fccretsiz kargo sunmak zarar anlam\u0131na gelebilir. Bu durumu a\u015facak bir \u00e7\u00f6z\u00fcm \u00f6nerisi, m\u00fc\u015fteriye belirli bir sat\u0131nalma e\u015fi\u011fi belirlemek ve bunun \u00fczerindeki al\u0131\u015fveri\u015f sepetine \u00fccretsiz kargo sunmakt\u0131r. \u00d6rne\u011fin, 100 tl ve \u00fczeri al\u0131\u015fveri\u015flerde kargoyu \u00fccretsiz hale getirmek, kargo bedelini kar\u015f\u0131layabilece\u011fi gibi sat\u0131\u015flar\u0131 da art\u0131racakt\u0131r. Bir\u00e7ok e-ticaret sitesi taraf\u0131ndan uygulanan ve verim al\u0131nan bu y\u00f6ntem, firma \u00fczerindeki \u00fccretsiz kargonun y\u00fck\u00fcn\u00fc hafifletecektir. Hatta, ayn\u0131 g\u00fcn teslimat se\u00e7ene\u011fini daha \u00fcst s\u0131n\u0131rlara uygulayarak hem m\u00fc\u015fterinin ayn\u0131 g\u00fcnde \u00fcr\u00fcn\u00fc teslim almas\u0131n\u0131 sa\u011flayabilir hem de daha fazla sat\u0131\u015f yapabilirsiniz. Bu y\u00f6ntem, \u00fccretsiz kargonun en \u00e7ok kullan\u0131lan y\u00f6ntemidir ve ileride de kullan\u0131lmaya devam edecek gibi g\u00f6z\u00fckmektedir.\n<h2>2- \u00d6ne \u00c7\u0131kar\u0131lan \u00dcr\u00fcn<\/h2>\nBaz\u0131 e-ticaret sitelerinin uygulad\u0131\u011f\u0131 \u00f6ne \u00e7\u0131kar\u0131lan \u00fcr\u00fcne \u00fccretsiz kargo se\u00e7ene\u011fi, e-ticaret sitesi i\u00e7in bir avantaj durumundad\u0131r. Stokta kalan \u00fcr\u00fcnlerin eritilmesi, fiyat\u0131ndan dolay\u0131 tercih edilmeyen \u00fcr\u00fcnlerin daha fazla sat\u0131lmas\u0131, belirli d\u00f6nemlerde insanlar\u0131n en \u00e7ok ra\u011fbet etti\u011fi \u00fcr\u00fcnlerin sat\u0131\u015f\u0131ndan daha fazla pay alabilmek i\u00e7in bu y\u00f6ntem uygulanabilir. \u00d6rne\u011fin, fiyat\u0131 400 tl olan bir \u00fcr\u00fcn\u00fc \u00fccretsiz kargo se\u00e7ene\u011fiyle sunmak o \u00fcr\u00fcn\u00fcn sat\u0131n al\u0131nmas\u0131n\u0131 sa\u011flayacakt\u0131r. Bu durumda, e-ticaret sitesi \u00fccretsiz kargoyu, \u00fcr\u00fcn\u00fcn k\u00e2r\u0131ndan kar\u015f\u0131layacak ve ayr\u0131ca m\u00fc\u015fteri de bu durumdan memnuniyet duyacakt\u0131r.\n<h2>3- Sadakat Program\u0131<\/h2>\nE-ticaret sitelerinin, s\u00fcrekli m\u00fc\u015fterileri ve m\u00fc\u015fteri adaylar\u0131 i\u00e7in haz\u0131rlad\u0131klar\u0131 sadakat programlar\u0131nda belirli e\u015fikler \u00fccretsiz kargo se\u00e7ene\u011fi olarak sunulabilir. \u00d6rne\u011fin, sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcnlerde 500 puan toplayan veya son bir ay i\u00e7erisinde \u00fc\u00e7 kere al\u0131\u015fveri\u015f yapan m\u00fc\u015fterilere sonraki \u00fcr\u00fcnler i\u00e7in \u00fccretsiz kargo imkan\u0131 sunulabilir. Bu durum, sadakat program\u0131n\u0131 tamamlayarak \u00fccretsiz kargo imkan\u0131 kazanmak isteyen m\u00fc\u015fterilerin say\u0131s\u0131n\u0131 art\u0131racakt\u0131r. B\u00f6ylelikle e-ticaret sitesi daha fazla sat\u0131\u015f yap\u0131p \u00fccretsiz kargonun maddi y\u00fck\u00fcn\u00fc azaltabilir. Sadakat programlar\u0131 ile ilgili yaz\u0131m\u0131z\u0131 okuyarak bu konuyla alakal\u0131 bilgi alabilirsiniz. E-ticaret sitelerinin daha fazla m\u00fc\u015fteri kazanmas\u0131n\u0131 ve daha fazla sat\u0131\u015f yapmas\u0131n\u0131 sa\u011flayan bu programlara \u00fccretsiz kargo mutlaka bir \u00f6d\u00fcl olarak eklenmelidir.\n\n\u00dccretsiz kargo ilk bak\u0131\u015fta maddi y\u00fck olarak g\u00f6r\u00fclse de, bu y\u00fck\u00fc avantaja \u00e7evirip daha fazla sat\u0131\u015f yapmak e-ticaret sitesi y\u00f6neticisinin elinde olan bir durumdur. Hatta, ayn\u0131 g\u00fcn teslimat gibi <a href=\"https:\/\/jetizz.com\">Jetizz<\/a> b\u00fcnyesinde sunulan hizmetlerin de \u00fccretsiz olarak sunulabilir olmas\u0131 e-ticaret sitesine \u00e7ok daha fazla m\u00fc\u015fteri getirecektir. Bu yollar\u0131 denemek ve ba\u015far\u0131 sa\u011flamak ise siz y\u00f6neticilerin elindedir.\n","protected":false},"excerpt":{"rendered":"<p>E-ticarette m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 etkileyen bir\u00e7ok etken bulunmaktad\u0131r. M\u00fc\u015fteri, site i\u00e7erisinde yapt\u0131\u011f\u0131 ve g\u00f6rd\u00fc\u011f\u00fc her \u015feyden etkilenir ve bu etkilerin toplam\u0131 pozitif olursa \u00fcr\u00fcn\u00fc sat\u0131n almaya y\u00f6nelir<\/p>\n","protected":false},"author":1,"featured_media":1257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[26,24,25,52,29],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Ticarette \u00dccretsiz Kargo Sunman\u0131n 3 Farkl\u0131 Yolu - Jetizz Kurumsal Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetizz.com\/blog\/e-ticarette-ucretsiz-kargo-sunmanin-3-farkli-yolu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticarette \u00dccretsiz Kargo Sunman\u0131n 3 Farkl\u0131 Yolu - Jetizz Kurumsal Blog\" \/>\n<meta property=\"og:description\" content=\"E-ticarette m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 etkileyen bir\u00e7ok etken bulunmaktad\u0131r. 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