e-ticaret<\/strong> sekt\u00f6r\u00fcnde bulunan veya bu alana yeni girmek isteyen firmalar i\u00e7in dikkat etmeleri gereken bir\u00e7ok s\u00fcre\u00e7ten 5 tanesini a\u00e7\u0131klamak istedik. E-ticaret \u015firketlerinin dikkat etmeleri gereken bu 5 s\u00fcre\u00e7, ba\u015far\u0131lar\u0131nda da b\u00fcy\u00fck bir paya sahip olacakt\u0131r.<\/p>\n\n\n\nE-ticaret \u015eirketlerinin Dikkat Etmeleri Gereken 5 S\u00fcre\u00e7<\/h2>\n\n\n\n Altyap\u0131 <\/h4>\n\n\n\n
Bir e-ticaret sitesinin en \u00f6nemli s\u00fcre\u00e7lerinden birisi altyap\u0131n\u0131n kurulup \u00e7al\u0131\u015fmaya ba\u015flanmas\u0131d\u0131r. Bir\u00e7ok giri\u015fim daha bu a\u015famada ba\u015far\u0131 sa\u011flayamad\u0131klar\u0131 i\u00e7in kap\u0131lar\u0131na kilit vurmu\u015f durumdalar. Altyap\u0131, e-ticaret sitesinin m\u00fc\u015fteriye g\u00f6sterdi\u011fi her \u015feyin arkaplan\u0131d\u0131r asl\u0131nda. <\/p>\n\n\n\n
E-ticaret \u015firketinin g\u00f6r\u00fcnen y\u00fcz\u00fc olacak altyap\u0131 bir\u00e7ok par\u00e7adan olu\u015fmaktad\u0131r. Domain adresi, sunucu, e-ticaret yaz\u0131l\u0131m\u0131 bu par\u00e7alar\u0131n en \u00f6nemlileridir. Jenerik ve ak\u0131lda kal\u0131c\u0131 bir domain adresi e-ticaret sitesinin sat\u0131\u015flar\u0131na katk\u0131 sa\u011flayacakt\u0131r. Bunun yan\u0131nda, m\u00fc\u015fterinin siteye girdi\u011finde olabildi\u011fince h\u0131zl\u0131 hizmet almas\u0131n\u0131 sa\u011flayacak sunucu sistemleri de bu s\u00fcre\u00e7teki en \u00f6nemli par\u00e7ad\u0131r. <\/p>\n\n\n\n
\u00c7\u00fcnk\u00fc, yava\u015f \u00e7al\u0131\u015fan ve ziyaret\u00e7iyi birka\u00e7 saniyeden fazla bekleten bir sunucu m\u00fc\u015fterinin ka\u00e7mas\u0131na sebep olabilir. Dolay\u0131s\u0131yla, bu s\u00fcrecin \u00f6nemli k\u0131s\u0131mlar\u0131ndan birisi olan e-ticaret yaz\u0131l\u0131m\u0131 da bu noktada b\u00fcy\u00fck sorumluluk almaktad\u0131r. H\u0131zl\u0131 \u00e7al\u0131\u015facak ve hem ziyaret\u00e7iye hem de site y\u00f6neticilerine zorluk \u00e7\u0131karmayacak bir e-ticaret yaz\u0131l\u0131m\u0131 altyap\u0131 s\u00fcrecinin ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in elzemdir.<\/p>\n\n\n\n
Dijital Pazarlama ve SEO <\/h4>\n\n\n\n
E-ticaret sitesinin kurulup kendi kendine m\u00fc\u015fteri \u00e7ekmesini beklemek, d\u00fckkan\u0131 a\u00e7\u0131p i\u00e7inde bo\u015f bo\u015f oturmak gibidir. E-ticaret sitesinin ba\u015far\u0131l\u0131 olabilmesi i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fck faaliyetlerine b\u00fcy\u00fck yat\u0131r\u0131m yapmak gerekmektedir. \u0130nternet ortam\u0131nda bulunan bu d\u00fckkan da haliyle internet ortam\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck faaliyetlerine odaklanmal\u0131d\u0131r. Bu s\u00fcrecin en \u00f6nemli basamaklar\u0131 da dijital pazarlama ve SEO’dur. <\/p>\n\n\n\n
Dijital pazarlama, sosyal medya ve dijital platformlardaki reklam faaliyetleridir. Sosyal medya y\u00f6netimi, Facebook, Twitter, Instagram reklamlar\u0131, Google reklamlar\u0131 dijital pazarlaman\u0131n alt basamaklar\u0131d\u0131r ve ba\u015far\u0131l\u0131 bir e-ticaret sitesinin dikkat etmesi gereken \u00f6nemli ayr\u0131nt\u0131lar\u0131d\u0131r. Dijital pazarlama \u00e7al\u0131\u015fmas\u0131 s\u00fcreklilik istemektedir ve aktif olundu\u011fu m\u00fcddet\u00e7e m\u00fc\u015fteri kazand\u0131rmaktad\u0131r. Bir de bu a\u015faman\u0131n uzun vadede daha fazla kazand\u0131ran bir basama\u011f\u0131 bulunmaktad\u0131r: SEO. Arama motorlar\u0131ndan organik ziyaret\u00e7i ak\u0131\u015f\u0131 sa\u011flayan bu basamak uzun vadede e-ticaret sitesine b\u00fcy\u00fck katk\u0131lar yapmaktad\u0131r.<\/p>\n\n\n\n
Stok Y\u00f6netimi<\/h4>\n\n\n\n
E-ticaret \u015firketlerinin ger\u00e7ek d\u00fcnyadaki rakipleri gibi dikkat etmeleri gereken bir s\u00fcreci bulunmaktad\u0131r: Stok y\u00f6netimi. Sat\u0131\u015f\u0131n ger\u00e7ekle\u015ftirildi\u011fi \u00fcr\u00fcnlerin devaml\u0131l\u0131\u011f\u0131n\u0131n sa\u011flanmas\u0131 ve sermayenin s\u00fcrekli olarak aktif tutulmas\u0131, gelen m\u00fc\u015fterinin \u00fcr\u00fcn\u00fc temin etmesine olanak sa\u011flayacakt\u0131r. <\/p>\n\n\n\n
Stokta kalmam\u0131\u015f \u00fcr\u00fcn\u00fcn varm\u0131\u015f gibi sat\u0131\u015f\u0131n\u0131n devam etmesi, eldeki \u00fcr\u00fcn\u00fcn sat\u0131\u015fa konulmamas\u0131 gibi olumsuzluklar e-ticaret sitesine g\u00fcveni d\u00fc\u015f\u00fcrece\u011finden, e-ticaret \u015firketinin stok y\u00f6netimini en iyi \u015fekilde yapmas\u0131 ve devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamas\u0131 en \u00f6nemli vazifelerinden birisidir. Fiyat dalgalanmalar\u0131, \u00fcr\u00fcn\u00fcn piyasada t\u00fckenmesi veya bollu\u011fu gibi durumlara kar\u015f\u0131 bir stok y\u00f6netimi yap\u0131lmas\u0131 gerekmektedir.<\/p>\n\n\n\n
M\u00fc\u015fteri Destek<\/h4>\n\n\n\n
E-ticaretin en \u00f6nemli s\u00fcre\u00e7lerinden birisi m\u00fc\u015fteri deste\u011fidir. Sat\u0131n alma yapacak olan veya sat\u0131n alma yapan m\u00fc\u015fteri kar\u015f\u0131s\u0131nda bir muhatap bulmak ister. \u00c7\u00fcnk\u00fc, \u00fcr\u00fcnle ilgili bilgi almak, \u00fcr\u00fcn\u00fcn stok durumu, olumsuz bir durumda \u00fcr\u00fcn\u00fcn ve paran\u0131n iadesi gibi m\u00fc\u015fterinin \u00f6nem verdi\u011fi \u015feyler, m\u00fc\u015fteri deste\u011fi ile m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n
Bunun i\u00e7in, e-ticaret sitesinin ula\u015f\u0131labilir oldu\u011fu fikri m\u00fc\u015fteride olu\u015fabilmelidir. Canl\u0131 destek, \u00e7a\u011fr\u0131 merkezi, mail deste\u011fi gibi a\u015famalar sayesinde m\u00fc\u015fteri ile ileti\u015fimde olan e-ticaret sitesi, m\u00fc\u015fterinin memnuniyetini art\u0131racakt\u0131r. Bu sebeple, stok y\u00f6netiminin, kargo takibinin, site altyap\u0131s\u0131n\u0131n m\u00fc\u015fteri destek uzmanlar\u0131nca takip edilebiliyor olu\u015fu \u00e7ok b\u00fcy\u00fck \u00f6nem arz etmektedir.<\/p>\n\n\n\n
Kargo<\/h4>\n\n\n\n
E-ticaret sitesinin en m\u00fchim s\u00fcre\u00e7lerinin ba\u015f\u0131nda kargo gelmektedir. Sat\u0131n al\u0131nan \u00fcr\u00fcn\u00fcn m\u00fc\u015fteriye sorunsuz bir \u015fekilde teslimi, t\u00fcm sat\u0131\u015f s\u00fcrecinin son noktas\u0131 oldu\u011fundan kargo s\u00fcrecinin \u00f6nemi daha da artmaktad\u0131r. Bu sebeple, e-ticaret \u015firketinin g\u00fcvenilir bir kargo firmas\u0131 ile \u00e7al\u0131\u015fmas\u0131 kendisine art\u0131 puan olarak geri d\u00f6necektir. Bu s\u00fcre\u00e7te tabii ki standart kargo hizmetlerinin d\u0131\u015f\u0131nda,Jetizz<\/strong>‘in m\u00fc\u015fterilerin sundu\u011fu avantajlar\u0131 da e-ticaret \u015firketine b\u00fcy\u00fck katk\u0131 sa\u011flayabilmektedir.<\/p>\n\n\n\n \u00d6zellikle, aciliyeti olan \u00fcr\u00fcn teslimatlar\u0131nda g\u00fcn i\u00e7i teslimat\u0131, ak\u015fam ve hafta sonu teslimat\u0131 gibi se\u00e7enekler, teslim alan ki\u015fiye \u00fcr\u00fcn\u00fcn bizzat ula\u015ft\u0131r\u0131ld\u0131\u011f\u0131 randevulu teslimat se\u00e7ene\u011fi, moto kuryeler arac\u0131l\u0131\u011f\u0131yla yap\u0131lan teslimat ile k\u0131r\u0131lma, ezilme gibi olumsuzluklar\u0131n s\u0131f\u0131rland\u0131\u011f\u0131 se\u00e7enekler m\u00fc\u015fteride memnuniyeti art\u0131racak ve kal\u0131c\u0131 m\u00fc\u015fteri olmalar\u0131 y\u00f6n\u00fcnde katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n
Bir\u00e7ok s\u00fcrecin bir araya gelerek ba\u015far\u0131y\u0131 getirdi\u011fi\ne-ticaret y\u00f6netiminde en \u00f6nemli s\u00fcre\u00e7leri anlatmaya \u00e7al\u0131\u015ft\u0131k. Blogumuzdaki\ndi\u011fer yaz\u0131lar\u0131 da okuyarak farkl\u0131 konularda bilgi alabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130nternetten al\u0131\u015fveri\u015f yapmak art\u0131k g\u00fcnl\u00fck hayat\u0131n bir par\u00e7as\u0131 haline geldi. Bir\u00e7ok firma e-ticaret alan\u0131nda \u00e7al\u0131\u015fmalar yap\u0131yor, yeni firmalar kuruluyor, internetten al\u0131\u015fveri\u015f her ge\u00e7en g\u00fcn hayat\u0131m\u0131zda daha fazla yer ediniyor. S\u00fcrekli b\u00fcy\u00fcyen ve potansiyeline hala…<\/p>\n","protected":false},"author":1,"featured_media":1192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,21],"tags":[36,37,24,23,77,25,40,38,39],"yoast_head":"\n
E-ticaret \u015eirketlerinin Dikkat Etmesi Gereken 5 S\u00fcre\u00e7 - Jetizz Kurumsal Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetizz.com\/blog\/e-ticaret-sirketlerinin-dikkat-etmesi-gereken-5-surec\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticaret \u015eirketlerinin Dikkat Etmesi Gereken 5 S\u00fcre\u00e7 - Jetizz Kurumsal Blog\" \/>\n<meta property=\"og:description\" content=\"\u0130nternetten al\u0131\u015fveri\u015f yapmak art\u0131k g\u00fcnl\u00fck hayat\u0131n bir par\u00e7as\u0131 haline geldi. Bir\u00e7ok firma e-ticaret alan\u0131nda \u00e7al\u0131\u015fmalar yap\u0131yor, yeni firmalar kuruluyor, internetten al\u0131\u015fveri\u015f her ge\u00e7en g\u00fcn hayat\u0131m\u0131zda daha fazla yer ediniyor. 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